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Chase Media Solutions: Personalized Retail Offers for Targeted Customers
Discover how Chase Media Solutions links customers to customized retail offers based on their spending habits, all within the convenience of their bank app.
Unveiling the Impact of Print Marketing: Case Studies from Specsavers, Rowse Honey, and Quaker
Discover how these leading brands harnessed the power of print media to establish lasting brand value, as evidenced by Kantar's comprehensive 'The Works' research analysis.
Signs it's Time to Revamp Your Marketing Technology
If you notice declining open rates, clicks, subscriber numbers, or new sign-ups, it may indicate a need to reassess your technology or strategy in marketing. Discover the key indicators that suggest a...
Nationwide turns ad ban into a creative advantage with revamped branch promises
Discover how Nationwide is leveraging the ASA ruling to enhance its advertising strategy by introducing fresh branch commitments in its ads.
Sainsbury’s Introduces 'Everyday Low Prices' Strategy Following Tesco
Sainsbury’s latest strategy, replacing its Price Lock promotion, mirrors Tesco's similar initiative with an 'Everyday Low Prices' approach.
ASA Bans Nationwide Ads for Misleading Claims on Branch Closures
Following ASA's decision, it was found that consumers could be misled into believing that Nationwide would not shut down branches permanently.
The Collaboration Between Range Rover and Sky: Elevating TV Viewing Experience
Discover how Range Rover partnered with Sky Media to transform the Range Rover Sport launch into captivating 'event TV' rather than traditional branded content.
Kristen Wiig Revives Target Lady for Spring Loyalty Campaign
Target enlists Kristen Wiig to bring back the iconic bowl cut-loving character for their Circle Week promotions this spring.
Hasbro and Frito-Lay Collaborate to Revitalize Classic Games
Experience an innovative marketing campaign with a QR code-based online game and a series of engaging 'Game of Snacks' commercials inspired by beloved classics such as Connect 4. Dive into the nostalg...
TikTok Takes a Stand Against Sell-off Bill with Bold Ad Campaign
Discover how TikTok, under ByteDance's ownership, is using its vast audience to address worries about its impact and defend its position in the market.