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Unveiling the Truth: Key Insights from the 2024 Salary Survey
Delve into the latest findings of the 2024 Salary Survey, uncovering intriguing statistics that shed light on the evolving landscape of skills, networking challenges, and the debate surrounding hybrid...
Marvel Characters Join Coca-Cola's New Augmented Reality Campaign
Experience over 30 iconic Marvel characters brought to life through augmented reality on Coca-Cola and Coca-Cola Zero Sugar packaging. Dive into the Marvel universe with this exciting new campaign fro...
Exploring the Leading Players Shaping TV Ad Measurement in an Era of Transformation
Amidst ongoing debates on big data and panel accuracy, the drive for certification gains momentum while speculation on industry consolidation grows.
Chipotle enhances gaming experience with exclusive Tekken 8 features and tournament collaboration
Discover how Chipotle is taking gaming to the next level by integrating Tekken 8 features and hosting the Challenger Series esports competition with Tekken 8 as the title game.
Lynx challenges the luxury fragrance industry with a fresh approach
Unilever's Lynx brand is stepping into the high-end fragrance market with a bold new campaign that breaks free from the traditional, elitist image often associated with luxury scents. Discover how Lyn...
West Elm Introduces New Mobile Application
Discover the latest mobile app from West Elm that enables users to easily filter products based on their needs. This innovative app launch comes at a crucial time for the home retailer amidst a challe...
Sherwin-Williams defies color trends with unconventional choice of 'Kingdom Gold'
Discover how Sherwin-Williams challenges the norm with their 'Kingdom Gold' selection, featuring unique designs by renowned Harlem designer Dapper Dan in the captivating 'The Loneliest Color' campaign...
Chipotle's $1 Million Burrito Bonanza: Unveiling the Burrito Vault Game
In celebration of National Burrito Day, Chipotle engages fans with an interactive web game where players must accurately guess two specific order combinations to unlock a promotional code for free bur...
Enhancing Marketing Impact Through Streaming Innovation at ITV
With the introduction of the revamped streaming platform ITVX, the marketing department at ITV has seen a significant boost in credibility and influence among employees. Discover how ITV's strategic s...
Kraft unveils innovative marketing strategy for revamped sauce collection
Discover how Kraft Sauces introduces a fresh marketing approach with the engaging creative platform “It's not art. It's Kraft.” Explore their entertaining content series on popular platforms like TikT...