Marketing News - Trang 23

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Shifting Perspectives: Transforming Marketing from Cost to Investment

Despite marketers recognizing their significant business impact, many are hindered by the prevailing view of marketing as a cost rather than a strategic investment.

Dove's Commitment to Authentic Representation in Advertisements Without AI Models

Exploring Dove's initiative, 'The Code,' advocating against the use of AI-generated models due to unrealistic standards. Learn how Dove promotes inclusivity by setting guidelines for genuine represent...

Retail sales exceed inflation amidst delicate consumer sentiment

March data from the British Retail Consortium reveals a notable surge in food sales, attributed to an early Easter period, despite prevailing concerns over consumer confidence.

Insights from the Marketoonist: Unveiling Market Research Strategies

Discover the creative world of Tom Fishburne, the brilliant mind behind Marketoon Studios. Explore his captivating insights on market research at marketoonist.com and stay updated with his latest work...

Over One Third of Companies Lack a Marketer in Top Leadership Roles

While marketing has seen advancements in securing leadership positions, a significant portion of companies reveal the absence of a marketing director or CMO in key decision-making roles. Discover the...

Unveiling Martha Stewart's Gardening Tips with Miracle-Gro

Explore the 'Gro Like Martha' campaign aiming to simplify gardening practices and reach gardening enthusiasts through video, social media, TV, app integrations, and beyond. Dive into Martha Stewart's...

Corona Global Hub: Your Ultimate Digital Travel Companion

Discover personalized itineraries, exclusive traveler tips, and savings through the Corona Global Hub. Engage with top travel influencers and unlock regional partnerships for a unique journey experien...

Captify and Magnite Collaboration Brings On-site Search Data to CTV Planning

Discover how Captify analyzes search terms across numerous publisher websites, grouping them into unique profiles, interests, and timely moments for enhanced CTV planning.

Snap introduces enhanced benefits for engaged agency partners through innovative program

Leading agencies like VaynerMedia, Horizon Media, and Gale tested the new perks, as Snap invites major global agencies to participate in the program.

Branston and Tango aren't alone: Peperami revives iconic 'Animal' mascot after 10 years

Peperami follows the footsteps of Branston and Tango by reintroducing a beloved brand mascot from the past, bringing back the iconic 'Animal' after a decade-long absence.