Corona Global Hub: Your Ultimate Digital Travel Companion

Article Brief:

Corona, an Anheuser-Busch InBev global brand, has teamed with online travel company Tripadvisor to launch a co-branded digital travel hub, according to a press release.

The Corona Global Hub provides Corona-curated travel guides, itineraries, traveler insights, reviews, and discounts for planning your next trip. You can also explore Corona's global festival series, such as the 2024 Corona Sunsets Festival World Tour.

Furthermore, there will be a regional focus with partnerships with travel creators, influencers, and regional travel itineraries. The regional hubs will be launched first in Chile, followed by South Africa, Colombia, Brazil, Canada, and more.

Article Insight:

Corona's partnership with Tripadvisor is highlighting a stronger connection to nature, which could make the brand more memorable for travelers planning their next trip. It's important to mention that the collaboration is between Tripadvisor and AB InBev, the international owner of Corona, while Constellation Brands owns the rights to the beer in the U.S.

Consumers can access Corona-curated travel guides, itineraries, traveler insights, and discounts through the digital Corona Global Hub. This is meant to inspire their next trip and help them find the best places to enjoy the sunset. Within the hub, consumers can also book curated travel packages for the 2024 Corona Sunsets Festival World Tour. Last year, the tour attracted over 50,000 people across five continents, offering music, art, and culinary experiences in natural settings, which explains the brand's latest partnership.

According to Christine Maguire, global vice president of sales and partnerships for Tripadvisor, the partnership with Corona aims to help people become better travelers. About one in five Tripadvisor users prioritize nature and the outdoors in their holidays. This collaboration provides an exciting opportunity to showcase various global destinations, offering first-hand traveler insights and experiences to get people excited about their next exploration.

Corona's partnership with Tripadvisor will focus on showcasing local hidden gems of nature through regional itineraries. These itineraries will highlight the best spots to catch the sunset and will be promoted with the help of travel creators. To kick things off, Corona launched The Wonderful Letter, an activation inspired by traveler reviews, encouraging commuters to explore global hubs like Chile and other locations in the near future.

This collaboration with Tripadvisor will help Corona further its connection to nature, a central theme in its advertising. In 2022, the brand introduced an ecotourism experience on an island off the coast of Columbia. This island was recognized as the world's first single-use and plastic-free island, earning a Blue Verified designation from Oceanic Global.

Editor's P/S:

Corona's collaboration with Tripadvisor is a strategic move that aligns with the brand's focus on nature-inspired experiences and its commitment to sustainability. By leveraging Tripadvisor's vast platform, Corona can reach a broader audience of travelers who prioritize nature and the outdoors in their holiday plans. The co-branded digital travel hub will offer a comprehensive resource for travelers seeking unique and authentic travel experiences, while also showcasing the brand's dedication to preserving the environment through its ecotourism initiatives.

This partnership also highlights the growing importance of partnerships between brands and travel platforms. As travelers increasingly rely on online resources to plan and book their trips, brands must find innovative ways to connect with consumers and offer value-added services. By partnering with Tripadvisor, Corona gains access to a loyal community of travelers and benefits from the platform's credibility and reach. In return, Tripadvisor users gain access to exclusive Corona-curated content and experiences, enhancing their overall travel experience.