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UK advertising expenditure reaches £36.6 billion in 2023 amid economic challenges
Despite a 6% increase in the UK's ad market in 2023, the overall growth rate, accounting for significant inflation, experienced a slight decline of -1.2% as highlighted in the recent AA/Warc report.
The Impact of Purpose on Pricing Strategy: Insights from Lego's Brand Director
Discover how Lego's brand director, Carolina Teixeira, emphasizes the role of inclusive marketing in creating meaningful and differentiated brand experiences. Uncover the strong correlation between pu...
Why Marketers Should Rethink Advertising as Operational Expense
In a bold move, marketing executives are challenging the traditional view of advertising as an investment. Discover why top industry leaders are advocating for a shift away from framing advertising as...
Marketers React: Are Cookies Still Relevant Amidst Changing Landscape?
Amid Google's antitrust challenges and the looming data privacy law, marketers weigh the future of cookies. Is it time to pivot from cookie-centric strategies or stay the course? Explore the evolving...
Luxury Retail Giant Saks Expands into Media Sector with New Network Launch
Saks Media Network emerges as Saks secures new funding, positioning itself to thrive amidst the luxury market challenges.
Digital ad spending surges by 11% in 2023 amidst economic challenges
Despite a modest 0.1% growth in the UK economy, the digital advertising sector experienced significant advancements in the last year. The UK's digital advertising market expanded by 11% to reach £29.6...
US Senate Passes TikTok Sell-off Proposal: What Comes Next?
The US Senate has approved a bill calling for TikTok to be banned or sold, awaiting President Joe Biden's signature. Learn more about the implications and potential outcomes of this decision.
Balancing Marketing and Product: Insights from Dr. Martens' Future CEO
As Dr. Martens prepares for a leadership transition, their incoming CEO emphasizes the importance of staying focused on product quality amidst marketing trends. Learn how the brand's new leader plans...
Pepsi Introduces AI-Driven Device for Positive Vibes Only
Pepsi Harmony emerges as the soft drink leader invests $1.2 billion in Google Cloud AI, bringing forth a device that exclusively produces uplifting melodies.
Study Reveals Advertising Generates a Short-Term ROI of £1.87 for Every Pound Spent
Exploring the impact of £1.8bn media investments in the UK, a recent study on post-Covid/Brexit advertising effectiveness highlights significant profitability differences across various media platform...