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Deliveroo's Revolutionary Value Strategy Fuels Unprecedented Growth
Deliveroo strategically enhances promotions and intensifies marketing efforts to enhance brand value perception, aiming to drive growth and captivate consumers effectively
Revolutionary Step: Marketing Week Mini MBA Makes Historic Appointment as MD
Marketing Week Mini MBA, renowned for its acclaimed courses in partnership with Mark Ritson, strengthens its expansion strategy with the appointment of Tim Plyming as the inaugural Managing Director
The Truth Behind the Soaring Job Titles in the Marketing Industry
Rising job title inflation in marketing as firms seek to attract and retain talent amidst a competitive job market, with limited experience requirements for roles like VP of Marketing and CMO
Henkel's CEO reveals game-changing tactics for amplified marketing efficiency
Henkel's CEO, Carsten Knobel, highlights that the ongoing restructuring of the consumer brands division has empowered more efficient and targeted marketing strategies, driving the company towards enha...
Disney CEO Reveals Game-Changing Strategy to Optimize Marketing Spend on Disney+
Disney CEO acknowledges the struggle to match Netflix's marketing spend balance for Disney+
Inside the Premier League: Unveiling the Dominance of Gambling Brands Despite the Imminent Sponsorship Ban
Despite an upcoming sponsorship ban on gambling brands advertising on football shirts, Premier League teams still heavily rely on such sponsors The prevalence of gambling companies as front-of-shirt s...
Birds Eye Unleashes Massive Ad Spend Surge: Unveiling Path to Unrivaled Volume and Share Growth
Birds Eye owner plans to significantly increase advertising expenditure by 70% to drive higher sales and gain a larger market share in the coming months
Unleash the Power of Your Vote: Choose the Ultimate Brand of 2023!
Cast your vote for the ultimate champion of the Marketing Week Awards 2023 Brand of the Year! Explore the unveiled shortlist and make your voice heard in determining the deserving winner
Unveiling the Ultimate Champion: Brand of the Year Shortlist at the Coveted Marketing Week Awards 2023
The 2023 Marketing Week Awards Brand of the Year shortlist includes Boots, Cadbury Dairy Milk, Guinness, Sage, and Yorkshire Tea The winner will be announced in November
Mastering the Retail Game: How Savvy Shoppers and Strategic Promotions Transform the Industry
Retailers intensify promotions to attract price-conscious consumers, resulting in nearly 25% of FMCG products sold under offers in the latest four-week period, driving sales growth