Digital Marketing

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Microsoft Unveils New Generative AI Tools for Retail Media

Microsoft has announced the launch of its Retail Media Creative Studio, a platform designed to revolutionize digital advertising for retailers. The platform leverages generative AI to enable easy ad c...

OpenAI Announces ChatGPT Team: A Game-Changer for Workplace Productivity

OpenAI has unveiled ChatGPT Team, a groundbreaking collaborative workspace designed to revolutionize worker productivity. This innovative subscription plan offers advanced GPT models, shared custom GP...

Google Expands Sensitive Events Policy to Limit Exploitation Across More Platforms

Google has announced an update expanding its Sensitive Events Policy to publishers, aiming to better address ads and content running during or about sensitive world events across more of its platforms...

Microsoft Unveils New AI Tools to Bring Retailers Into the Digital Age

Microsoft has unveiled new AI and data tools to bring retailers into the modern digital age. The new offerings expand Microsoft's existing retail industry cloud platform, using Copilot, Microsoft's la...

Google Clarifies Author Bylines and Search Rankings

Google's recent clarification on the influence of author bylines on search rankings has sparked a debate in the SEO community. This article provides an in-depth analysis of the clarification and its i...

Brave Search Launches CodeLLM: A New Era for Programming Assistance

Brave Search has announced the integration of a new feature, CodeLLM, enhancing search results for programming-related queries. CodeLLM combines Brave’s search capabilities with the power of large lan...

Google's Update to SpecialAnnouncement Structured Data Guidance

Google's updated guidance to the Special Announcements structured data shifts the focus toward a more general purpose use that is different from what Schema.org originally intended.

Google's Updated Job Posting Structured Data Guidance

Google recently updated their job posting structured data guidance to clarify how to send notifications of changes to webpages. This article provides an overview of the changes and their impact on pub...

How to Regain Search Rankings After the 'Japanese Keyword Hack Attack'

Google's John Mueller provides guidance on addressing the Japanese keyword hack attack and its impact on search rankings. Learn how to clean up the issue, prevent recurrence, and navigate the SEO impl...

Google Debunks Myths of Ranking Formulas: Focus on User Experience Over SEO Shortcuts

Google's recent statement debunking the myth of a 'perfect page' formula for ranking well in search results emphasizes the importance of user experience over SEO shortcuts. Let's take a closer look at...