Microsoft Unveils New AI Tools to Bring Retailers Into the Digital Age
Microsoft has unveiled new AI and data tools to bring retailers into the modern digital age. The new offerings expand Microsoft's existing retail industry cloud platform, using Copilot, Microsoft's latest AI helper, to enhance productivity and personalize shopping experiences.
Introduction
Microsoft has unveiled new AI and data tools to bring retailers into the modern digital age. The new offerings expand Microsoft's existing retail industry cloud platform. The tools use Copilot, Microsoft's latest AI helper that uses generative models like the advanced GPT-4 system to enhance productivity.
The new tools are designed to help retailers provide more customized and personal shopping experiences for their customers, similar to having a dedicated personal shopper. The goal is to meet the expectations of today's consumers, who increasingly want personalized interactions when shopping online or in stores. By providing tailored product recommendations and offers, retailers can encourage shoppers to add more items to their carts.
Microsoft is also previewing new tools to help retail workers be more productive. The tools are designed to help sales associates and other store staff quickly access information while helping customers. This includes an AI assistant that lets workers ask questions in natural conversational language on their mobile devices and get relevant data. Microsoft says it's developing these AI retail tools because there's demand from retail employees for more digital technologies that can streamline their daily workflows.
Microsoft is tackling the problem of scattered and inconsistent retail data by providing new tools within its Microsoft Fabric platform. This includes a standard data structure for the retail industry, a way to connect e-commerce systems, and pre-made templates for analytics like figuring out what items customers often buy together. The idea is to help retailers and brands unite their data sources and gain insights from AI more easily.
Microsoft is integrating its Copilot AI into Dynamics 365 Customer Insights, its marketing analytics platform, to assist with campaign creation. The AI can help generate project ideas and recommend content for campaigns. Microsoft launched a new Creative Studio feature in its Retail Media advertising platform that utilizes AI. This tool helps retail advertisers quickly create and customize banner ads to improve campaign results and target ads to specific audiences.
Personalization Through Microsoft AI
Microsoft has added Copilot templates to its Cloud for Retail platform, integrating OpenAI's generative AI capabilities into Azure. These new tools are intended to help retailers provide more customized and personal shopping experiences for their customers, similar to having a dedicated personal shopper.
The Copilot templates leverage generative AI to dynamically generate unique content for each customer, helping retailers build stronger relationships and boost sales through more personalized shopping journeys.
Support for Retail Associates
Microsoft is previewing new tools to help retail workers be more productive. The tools are designed to help sales associates and other store staff quickly access information while helping customers.
One example is an AI assistant that lets workers ask questions in natural conversational language on their mobile devices and get relevant data. Microsoft says it's developing these AI retail tools because there's demand from retail employees for more digital technologies that can streamline their daily workflows.
Data Insights With Microsoft Fabric
Microsoft is tackling the problem of scattered and inconsistent retail data by providing new tools within its Microsoft Fabric platform.
This includes a standard data structure for the retail industry, a way to connect e-commerce systems, and pre-made templates for analytics like figuring out what items customers often buy together.
The idea is to help retailers and brands unite their data sources and gain insights from AI more easily.
Enhancements To Marketing with Generative AI
Microsoft is integrating its Copilot AI into Dynamics 365 Customer Insights, its marketing analytics platform, to assist with campaign creation. The AI can help generate project ideas and recommend content for campaigns.
Microsoft launched a new Creative Studio feature in its Retail Media advertising platform that utilizes AI. This tool helps retail advertisers quickly create and customize banner ads to improve campaign results and target ads to specific audiences.
