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What is product pricing? Popular methods of product pricing
In the world of marketing, pricing is one of the most important aspects to consider. In this article, we'll learn about the definition, roles of product pricing and popular product pricing methods in...
What is Product Life Cycle (PLC)? Common stages in a PLC
What is Product Life Cycle (PLC)? How many stages are there in the Product Life Cycle. In this post, we will learn the definition of this term, as well as analyze stages in the Product Life Cylce.
Factors affecting product pricing
Product pricing is an important and complex stage: Important because the price of a product affects many aspects of a business such as revenue, profit; Complicated because product pricing needs to be...
Levels of products and services
In previous blog posts, we have discussed the definition and classification of products and services. In this article, we continue to analyze the levels of products and services in Marketing.
Marketing logistics
Marketing logistics is a crucial component in the process which connects businesses to their customers and suppliers. In this blog post, we'll cover the basics of marketing logistics. We'll talk abou...
Products and services in Marketing: Definition & Classification
Understanding the different types of products/services from a marketing perspective will help businesses have more suitable marketing strategies.
The buying decision process of consumers in Marketing
As we have known, the buying decision of consumers is always complex and affected by many factors. Hocmarketing.org have posted an article about "Factors influencing consumer buying behavior". In this...
Factors influencing consumer buying behavior
In this article, hocmarketing.org will list these factors in a systematic and easy to remember manner. Understanding the factors affecting consumer buying behavior will help businesses better understa...
Distribution intermediaries in Marketing
The article will discuss the definition, roles of distribution intermediaries in Marketing and provides some examples of when an intermediary might use content marketing to promote their product or se...
New product developement in Marketing
In the context of marketing, product development is a process that companies use to create new products. The most important part of this process is innovation- which leads to differentiation from comp...