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Marketing campaigns are a lot of fun, but they can be tricky to implement. Which marketing channels should you focus on? What types of marketing campaign should you use? In this article, we analyze di...
Marketing agencies offer a wide range of marketing services, from copywriting to content creation, from design to web development. Many people have a hard time finding the right agency for their needs...
Utility marketing is an important aspect of many industries. Utility marketing is a marketing technique that is usually used to promote products or services for the benefit of the end-user.
What is Customer Loyalty? What role do loyal customers play for businesses in general and marketing activities in particular? How to build customer loyalty?
What are baby boomers? Overview of the history and causes of birth of the Baby Boomer generation.
What is POSM? The roles and uses of POSM in business and sales. The most common types of POSM.
What is Benchmarking in Marketing? Benchmarking example in practice. Analyzation of the role and downside of Benchmarking
What is Brainstorm? Analyze the concept and role (application) of brainstorming. Guide to brainstorming steps. Some things to keep in mind during brainstorming.
What is R&D? Explain the concept of R&D. Analyze the role (duty/responsibility) of the R&D department in the enterprise. Job description of R&D department.
What is the SMART model? Explain the concept of the SMART model. List and analyze the criteria in the SMART model. Guide to setting goals according to the SMART model.