Popular Types of Marketing Campaigns based on Marketing Channels
Marketing campaigns are a lot of fun, but they can be tricky to implement. Which marketing channels should you focus on? What types of marketing campaign should you use? In this article, we analyze different marketing channels that you can use for your campaign and the types of marketing campaigns that are used most often in those channels.
If a business wants to reach their consumers, they will need to do marketing campaigns. These campaigns include advertising, pricing, promotions, merchandising and distribution.
In this article, you'll get the lowdown on different marketing campaign types.
1. Digital Marketing campaigns
The most commonly used type of marketing today is digital marketing campaigns. This is because so many people use the internet extensively and are often targeted by these campaigns.
1.1. Social Media Marketing Campaign
Social media has become a part of everyday life for people of all ages. The next step is knowing how to use it properly to create and maintain a successful profile. Platforms like Instagram offer a wide range of benefits.
- Reach potential customers who would otherwise be unaware of your existence.
- Gather data about your potential customers by monitoring their conversations on social media.
Here's what you should know about b-reachability as key to marketing success
1.2. Content Marketing Campaign
Content marketing campaigns are beneficial to customers as they give your service provider a positive side to customers. You can start this type of campaign if you want to draw in the audience that is right for you, but remember, these campaigns take a while to really get the results that you want. When it comes to marketing, the topics that you should talk about are those that your customer is interested in and know about.
Post questions to the customer and solve the customer's problem. With your authentic content, customers will become loyal and you'll build a reputation as a company. The benefits of content marketing are
- You can get new leads.
- You can gain loyalty and authority by helping your customers.
- You can have insightful dialog with your audience without disrupting them with ads.
1.3. Off-page SEO campaign
There are both on-page and off-page SEO campaigns. On-page is the process of perfecting your content for what the audience sees, and off-page is about getting your content to appear at the right places.
It's hard to get found online these days-- which means you need to focus on your key-words. Pursuing off-page SEO campaigns can help with this. These will help humans as well as search engines find you. And there are several benefits when doing this properly:
- You will have a self-sustaining PR engine that will keep your brand in limelight.
- You can imporove your brand credibility.
- You will be ahead of your competitors.
1.4. Email Campaigns
The email campaign is one of the most used types of marketing campaigns. With this campaign, you can stay in the eye of your prospects repeatedly (with their permission). Checking email is an integral part of our day-to-day life. Businesses which understand this habit of people use this technique efficiently to build their customer base and maintain a strong relationship with them.
What are some benefits of Email Marketing?
- People will remember you every time they check their emails.
- It is a perfect platform to nurture your prospects and converting them by providing various offers and valuable information.
- It is easy to refine your targeting on the basis of your prospect’s behavior.
1.5. Omnichannel Marketing channel
Your prospects put a lot of stock in the information they find online, especially on social media, podcasts, blogs and emails. They access these platforms from their various devices like Smartphones, TVs, laptops and desktops. In this type of marketing campaign, you use every type of available platform to reach your prospects. So an omnichannel is an amalgamation of all the types of online marketing campaigns—a brand advertises its services on different websites to attract the most possible customers. The downsides are that it's expensive because you need to advertise on so many sites. Yet the benefits are undeniable. These are some benefits which will help to convince you that an omnichannel is worth doing for your company:
- If you are present on all online platforms, it's likely people will find you through the channel of their choice.
- Your business will get the image of “established”.
- You can generate leads from a variety of marketing channels in the end
2. Outside the Box Campaign
A creative marketing campaign where the company uses unusual techniques to bring its message to more people, like using viral videos, and other props to make their brand visible. An example of this is when a company places a giant balloon in public areas with their branding on it. This allows many people to see the brand without having to put in much effort.
There are many ways to use these marketing channels
- Low investment advertising.
- Not many efforts required by the advertisers.
3. Customer Referral Campaign
Many businesses use customer referral campaigns to increase their customer base. It uses existing customers to refer your products or service and they get discounts, free products, or even cash as a reward. These are a large expense for small businesses though, so many neglect this effective way of marketing.
Following are the benefits of Customer Referral campaigns:
- Quick increase in customer base.
- Your existing customer will advocate your business to convince their friends and family. Therefore, you will get high ROI at a small investment.
4. Direct Mail Campaign
Direct mail campaign is one of the best and reliable ways to build your loyal customer base. They believe that such campaigns cannot work in the era of emails. They believe that the purpose is because people receive hundreds of emails every day.
But they only get one direct mail in a day, so use this opportunity to advertise your brand. Direct mail campaigns require a lot of planning and are more expensive than similar marketing campaigns like outside the box campaigns. First, you need to prepare the list of people who are going to get direct mail and know that they will have a positive response.
To craft a perfect thank-you note, you should use short phrases such as "thank you for shopping with us" or "attached please find a gift from our store." In addition add your branding message to the envelope so that the recipient knows where it came from.
Followings are the benefits of using direct mail campaign
- Your customers will feel special and valued.
- High chances of getting noticed compared to emails
5. Radio and Television Campaign
Radio and television are both old advertising methods. With radio, you usually hear about 5-10 commercials an hour for the same amount of time as is spent listening to music. Television is also an option, but marketing has shifted more towards social media.
Because of this reach, TV is an effective way of marketing to housewives and children. They're allowed to see advertisements for domestic products and child products like toys or diapers.
Followings are the benefits of using radio and television campaign
- Broader reachability for people of all age group.
- Repetitive advertising.
- The familiarity of the brand increases.
6. Social Cause campaign
Social cause campaigns are among the best marketing techniques. People like to know that they're doing something good for society. To run such campaigns, you can pick any one social cause and tell people how their business with you will help you donate to it.
For example, Classmate uses the emotions of their customers to do good. For example, for every stationery bought from them, they will donate one rupee towards education for poor children. This is a marketing campaign that needs to be partnered with a social cause Charity, and you should tell your customers about this partnership.
Followings are the benefits of using social cause campaigns
- People will trust you more.
- You are actually doing good for the betterment of society.
7. Green Marketing Campaign
People feel more compelled to buy products that help the environment, as they want to make their impact on the planet positive. A greener future means a better future for the Earth and its inhabitants.
Campaigns can reach thousands of people, often in locations near your corporate headquarters. Corporate campaigns are an excellent way to involve the public and help make a difference in the communities where your company operates.
Followings are the benefits of using Green marketing campaign
- You will edge over your competitors.
- You will have access to a new market because people these days prefer to buy green products.
Frequently Asked Questions (FAQ)
The popular types of marketing campaigns based on marketing channels include email marketing, social media marketing, content marketing, search engine marketing, and influencer marketing.
Email marketing is a marketing strategy that involves sending promotional emails to a targeted list of subscribers.
Social media marketing is a marketing strategy that involves using social media platforms to promote a product or service.
Content marketing is a marketing strategy that involves creating and sharing valuable content to attract and engage a target audience.
Search engine marketing is a marketing strategy that involves using paid advertising to appear in search engine results pages when a user searches for a specific keyword or phrase.
