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What is Quantitative Forecasting? Quantitative Forecasting Methods
In addition to Qualitative forecasting, Quantitative forecasting can be also a very useful tool for marketers as it allows them to make predictions about the future based off of past data and current...
What is qualitative forecasting? Qualitative Forecasting Methods
Quantitative forecasting is a useful tool for marketing research. It is not conclusive, but it can help to provide some information about what could happen in the future. This blog post will give an o...
What is Sales and Operations Planning (S&OP) in Marketing?
Do you understand the importance of Sales and Operations Planning (S&OP) in marketing? It is important for businesses to know where their products are going, who will be buying them, how many they nee...
Brand Development Index (BDI) - Defining the strength of a brand
Brand Development Index (BDI) is often used for defining the strength of a brand in Marketing. In this blog post, we are going to find out what Brand Development Index (BDI) is and how to calculate th...
What is Company (Corporate) Culture? Elements and Types
It’s easy to say that company culture is just for big corporations like Google, but the truth is that every company should have it. In this blog post, we will learn what company culture really is and...
What is Sales qualification? The common sales qualification process
A salesman can interact with more than 100 hundred leads per day. In order to know how many leads of 100 can be converted into sales, the salesman needs a sales qualification process. In this article,...
What is Return on Investment (ROI)? How to use ROI in Marketing
Return on Investment (ROI) is a common indicator that help marketers measure how much effective in their marketing activities. Therefore, in this article, we will find out what Return on Investment (R...
What is an Enterprise Data Model (EDM)? How to create an Enterprise Data Model
To help business manage and understands collected data, Enterprise Data Model (EDM) is a suitable solution for their demands and requirements. In this blog post, we will find out what is a Enterprise...
What is A/B testing? How to conduct A/B testing
The A/B testing technique has been around for a while now and is still very popular in the marketing industry. In this blog post, we'll find out what A/B testing is and how to use A/B testing in the M...
What is SLA (Server Level Agreement)? How to set up an SLA
Service-level agreements (SLA) are an important part of marketing. It is the responsibility of a company to know what services they're offering and how long it will take for them to be delivered. This...