Maggie Smith, Star of Harry Potter and Downton Abbey, Fronts Loewe's Latest Campaign

British actress Dame Maggie Smith, renowned for her outstanding performances on both stage and screen, has embraced a fresh venture in the realm of high-end fashion. Loewe, the esteemed luxury brand, has chosen to feature the 88-year-old icon, famous for her portrayal of Professor McGonagall in the beloved "Harry Potter" film series, as the face of their upcoming spring/summer 2024 pre-collection campaign.

The campaign features Smith showcasing three cozy and stylish looks, with the iconic pointed hat and cape of Hogwarts now just a distant memory. Captured by German photographer Juergen Teller, the campaign also includes Dakota Fanning and Greta Lee, acclaimed American actresses, along with Mike Faist, a talented American actor. Joining them are Josh O'Connor, a renowned British actor, Taeyong, a South Korean music artist, Rachel Jones, a British artist, and Fei Fei Sun, a Chinese model.

Maggie Smith, 88, wears a floor-length faux fur coat.

Juergen Teller

In one photo, she can be seen elegantly seated on a sofa, donning a chic black and white turtleneck dress while effortlessly carrying a stylish burgundy Loewe Paseo handbag with delicate pleats.

In the next image, Smith exudes glamour in a floor-length faux fur coat, accessorized with Loewe's iconic Puzzle bag, showcasing their signature style.

"Heartstopper" actor Sebastian Croft commented under an Instagram post by Loewe Creative Director Jonathan Anderson in which he shared the looks, saying: "Its so perfect."

Maggie Smith has swapped the stage and screen for modeling in this latest campaign.

Juergen Teller

Smith, widely recognized for her portrayal of Countess Violet Crawley in the renowned British drama series "Downtown Abbey," achieved notable success, securing three of her four Emmy Awards. Her exceptional talent was further acknowledged when she received the coveted Best Actress Oscar for her eccentric portrayal of a schoolteacher in the 1969 romantic comedy "The Prime of Miss Jean Brodie." Her track record of excellence continued with an additional Academy Award for her supporting role in the 1978 romcom "California Suite," and she was honored with a Tony Award for her remarkable performance in the Broadway production of "Lettice and Lovage" in 1990.

The actress is part of a group of mature women who have taken center stage in fashion lines and magazine covers in recent times. In March, tattoo artist Apo Whang-Od made history as Vogue Philippines' oldest cover star at 106 years old. Additionally, in 2020, Dame Judi Dench, an Oscar-winning actress, broke records as the oldest person to ever grace the cover of British Vogue at the age of 85.