Lori Harvey's New Yevrah Swimwear Collection: Unleashing Confidence and Unparalleled Sensuality

Nima Benati

Fans can now vacation in style like Lori Harvey thanks to her new label, Yevrah Swimwear.

Harvey, 26, has recently introduced an exclusive capsule collection at Revolve. Inspired by her admiration for Europe, the collection showcases seven pieces, including one-piece designs and one-shoulder silhouettes. In a press release on Tuesday, August 8, Harvey expressed her intention for these designs to enhance the beauty of every body type. She further explained her desire to empower and make women feel confident. Collaborating with Revolve was an obvious choice for Harvey, as the brand is widely renowned for its vacation essentials, particularly swimwear. For her inaugural collection, Harvey focused on creating timeless staple pieces in fashionable hues that can be worn across any season and never go out of style.

Nima Benati

According to Harvey, this collection embodies his commitment to inclusivity. He believes that there is a diverse range of options in this collection that will enhance confidence and evoke a sense of allure in everyone.

The model revealed more details about the project on Instagram on Tuesday. She announced that the collection is named "Euro Summer" and each item of clothing is named after her favorite European places. She described the brand as a passion project that took two years to create.

Available on Revolve, Harvey's collection features a sage green sarong named "Capri" priced at $100, as well as a plunging one-piece swimsuit called "Positano." The capsule also includes an "Ibiza" wrap bikini top and "Cannes" high-rise bikini bottoms.

In addition to the release of the new drop, Harvey unveiled a provocative campaign showcasing her in various bathing suits. She took to Instagram to share behind-the-scenes moments from the photoshoot, receiving praise and adoration from her followers and fans.

"I'm absolutely proud of you! I can't wait to flaunt my curvy figure in one of those swimsuits," expressed JT, the rapper from City Girls, while Adrienne Bailon chimed in with, "Absolutely stunning!"

Nima Benati

Harvey also opened up about the meaning of the brand’s name, which is Harvey spelled backwards. 

"Doesn't your brother own a company called Yevrah? Couldn't come up with an original name?" asked a social media user. Harvey replied, "He used to, but not anymore. I asked him for permission to revive and rebrand the name, and he gave me his blessing."

Lori is Steve Harvey's daughter, and he is married to her mother, Marjorie Harvey. They got married in 2007, and Steve also adopted Lori, as well as Marjorie's daughter Morgan Harvey and son Jason Harvey. Steve has a son named Wynton Harvey with his ex-wife Mary Lee Harvey, and a son named Broderick Harvey Jr., and daughters named Brandi Harvey and Karli Harvey with his ex-wife Marcia Harvey.

In addition to Yevrah, Lori is the founder of SKN by LH, which she released in October 2021.