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Lionel Messi, widely regarded as the world's greatest soccer player, leaves one wondering why a sports docuseries featuring him and his new team could be so uneventful. However, that is precisely what "Messi Meets America," an Apple TV+ project, turns out to be. Its first three episodes lack substance, akin to a late-night infomercial.
Part of the issue stems from Messi's meticulous protection of his image, as he tends to express himself in clichéd sports phrases. Additionally, the individuals interviewed, including media personalities, offer little beyond endless praise, albeit with slight variations.
What follows is an effort to transform Messi's signing and his introduction to US soccer with Inter Miami CF into a festive occasion that captures the essence of the various cities the club visits. Alongside this, the other members of the MLS team, ranging from co-owner David Beckham (featured in a recent Netflix docuseries) to fellow players, ticket sellers, and the equipment manager, are given their share of moments in the spotlight.
To put it simply, there is minimal drama surrounding the games as the episodes showcase Miami's impressive turnaround under Messi's leadership. Additionally, there is a lack of intricate interpersonal dynamics. The reason "The Last Dance" captivated audiences was due to the vibrant personalities and conflicts within the Chicago Bulls teams, not because everyone adored each other.
Beckham encapsulates the pressure of recruiting a talent like Messi - an opportunity to achieve victory that also brings immense global attention. However, "Messi Meets America" seems more like a product with a license, even though it offers advantageous synergies like featuring Reese Witherspoon, the co-founder of Nashville's soccer team and a star of Apple's "The Morning Show." So, it's a win-win situation, you know.
Generously, the series sheds light on what can be referred to as Messi magic and the extent to which an incredibly skilled player can positively influence and inspire those around him, as long as everyone has the right attitude.
"Is it possible for a single individual to have such a significant impact?" questions Miami Herald sportswriter Michelle Kaufman at the start.
Apparently, it is indeed possible. The only unfortunate aspect, considering Messi's knack for elevating everything he touches, is that they missed the opportunity to involve him in a production that could have been a tad more chaotic.
"Messi Meets America" premieres October 11 on Apple TV+. (Disclosure: Lowrys wife works for a division of Apple.)