Lily Collins as Emily Cooper in Olympics Promo: A Fantastical Marketing Pitch

Lily Collins as Emily Cooper: The Marketing Pitch

Lily Collins, 34, has reprised her role as Emily Cooper from the popular Netflix series 'Emily in Paris' in a new promo for the 2024 Olympics. In this promo, Collins portrays Emily in a pitch meeting for the summer games, exuding the character's signature style and extravagant ideas.

Lily Collins as Emily Cooper

During the pitch meeting, Emily envisions Olympic athlete Noah Lyles wearing legendary designer Pierre Caudault's extravagant and avant-garde designs. She imagines Lyles wearing gold chains and a flowing gold cape that says 'I’m the one' on the back, a creation by the show's costume designer Marylin Fitoussi. This imaginative and bold pitch is a reflection of Emily's love for fashion and her creative approach to marketing.

The promo, which debuted on NBC Sports, features Emily's quirky and over-the-top marketing ideas, including spraying a boardroom full of dismayed executives with Champère Champagne, a nod to the series. This promotional campaign is part of NBCUniversal's strategy to generate excitement for the 2024 Olympics, set to begin on July 26 in Paris.

The Impact of Emily in Paris on the Olympic Campaign

Jenny Storms, CMO of Sports and Entertainment at NBCUniversal, expressed delight in Lily Collins bringing her fantastical marketing ideas to the Olympic campaign. She mentioned that Emily's stylish pitch aligns with the strategy to generate excitement for the upcoming Olympic Games in Paris, a city known for its influence on fashion and style.

The promo featuring Lily Collins as Emily Cooper has resonated with fans of 'Emily in Paris', who eagerly await the return of the series. The popularity of the show has transcended the small screen, with the character of Emily Cooper becoming a symbol of fashion, fun, and drama. The promo's debut during a high-profile sports event indicates the impact of the series on a diverse audience, from sports enthusiasts to fashion aficionados.

The Future of Emily in Paris and Lily Collins

As the promo featuring Lily Collins as Emily Cooper garners attention, fans are eagerly anticipating the return of 'Emily in Paris' for its fourth season. Lily Collins has hinted at more fun, fashion, and drama in store for the audience, promising unexpected twists in the upcoming season. The character of Emily is set to embark on a Roman holiday, teasing an exciting and eventful storyline for fans to look forward to.

Collins' portrayal of Emily Cooper has captured the hearts of viewers, and her role as a fashion-forward, adventurous marketer has left a lasting impression. With the anticipation for season 4 building up, fans can expect the continuation of Emily's journey filled with love, drama, and the allure of Paris.