YouTube sensation KSI has responded to South Park's apparent mockery of Prime Hydration in their upcoming special episode. KSI and Logan Paul set aside their past rivalry to launch Prime Hydration in early 2022. The success of the brand has surpassed their expectations, reaching significant milestones in less than two years.
In early November, the company announced the sale of over 1 billion bottles to fans. Logan Paul also stated that Prime's internal revenue in 2023 alone was over $1.2 billion. As Prime solidifies its hold on the market, it has formed partnerships with major sports figures, recently signing popular NFL player Patrick Mahomes, quarterback for the Kansas City Chiefs.
However, it appears that South Park is going to be taking a dig at the two YouTubers and the Prime brand in a new special episode on Paramount+.
South Park parodies Prime Hydration in new episode
Fans started seeing promotions for South Park’s latest episode on December 18, with the debut set for December 20 on Paramount+. One of the ads features popular characters Kyle and Kenny showcasing a 'Watermelon Strawberry' "Cred" bottle that bears a striking resemblance to Prime's 'Strawberry Watermelon' flavor.
With hype beginning to pick up, it caught the attention of KSI himself, who was shocked, to say the least. “LMFAO NO WAY,” he wrote on Twitter/X.
LMFAO NO WAY https://t.co/o2UzdCAYah
— ksi (@KSI) December 19, 2023
Similarly, his fans were surprised too, although many noted that the writers are poking fun at Prime, rather than promoting it.
The episode's advertisements are clearly targeted towards the children of South Park, urging them to purchase the product. Despite the disclaimer that the beverage “isn’t suitable for children,” it is likely a response to the backlash Prime has faced regarding its safety for young people.
Editor's P/S
As a dedicated fan of KSI and Prime Hydration, I am both amused and intrigued by South Park's decision to parody the brand in their upcoming special episode. The fact that Prime has achieved such remarkable success in such a short span of time, surpassing even the wildest expectations of its creators, makes it all the more interesting to see how South Park will incorporate it into their signature satirical style.
KSI's reaction, expressing shock and disbelief, perfectly captures the sentiment of many fans who have come to admire and support the brand. While it remains to be seen how the episode will unfold and whether it will be a positive or negative portrayal of Prime, I am confident that KSI and Logan Paul will take it in stride and continue to focus on their mission of providing a healthier and more accessible hydration option to consumers worldwide.