Article Overview
Before the MCU, Marvel Studios had limited control over movies based on Marvel characters, frustrating Kevin Feige.
Movie deals for licenses meant Marvel characters were in limbo, with someone else controlling them.
Feige disliked not having control over Marvel characters and their creative direction.
Prior to the establishment of the Marvel Cinematic Universe, Marvel Studios had limited involvement in the production of films featuring Marvel characters, which caused frustration for Kevin Feige. However, at present, the majority of Marvel characters are accessible for utilization in the MCU.
In the book titled "The Reign of Marvel Studios: Inside Perspectives from Producer David Maisel and President Feige," David Maisel and Kevin Feige, respectively a producer and the president of Marvel Studios, have shared their concerns pertaining to movies made before the MCU era. The complete quotes can be found below for reference.
Maisel: Your character is trapped in a state of uncertainty, with someone else having control over it. When you enter into a movie licensing agreement, you essentially put a halt to any further development of your creation. You're essentially entrusting your precious work to someone else, but nothing significant ends up materializing.
Feige: We made some suggestions, but unfortunately, they were not heeded. We lacked the authority and it was a frustrating experience for me."
Source: MCU: The Reign of Marvel Studios
Editor's P/S
Kevin Feige, the visionary behind the Marvel Cinematic Universe (MCU), has revealed the untold saga behind the inception of the MCU, exposing the pre-MCU films that defied his guidance. This captivating journey of Marvel's early characters, now united under one cinematic universe, is a riveting revelation for fans.
Feige's frustration with the limited control Marvel Studios had over movies based on Marvel characters before the MCU is palpable. The movie deals for licenses meant that Marvel characters were in limbo, with someone else controlling them. Feige disliked not having control over Marvel characters and their creative direction, and this hindered his ability to bring his vision to life.