Kendall Jenner Proudly Named L’Oreal Paris’ Global Ambassador: Discover Why She's Truly 'Worth It'

L’Oréal Paris has appointed Kendall Jenner as their new Global Ambassador. The renowned cosmetics brand made the announcement on Tuesday, July 18, stating that they are excited to welcome the 27-year-old supermodel into their family. L’Oréal Paris praised Jenner for her power, success, and talent.

Jenner, on her part, expressed great enthusiasm about the news in a post on social media. "Since I was young, I've always had L'Oréal as a part of my everyday life, which makes this moment even more special for me. I am thrilled and deeply honored to be welcomed into the @lorealparis family and to stand alongside numerous inspiring women. I'm worth it ️."

L'Oreal Paris / MEGA

L'Oreal revealed accompanying campaign images featuring Jenner showcasing sleek eyeliner, subtle eyeshadow, and bold red lips. In one photo, she confidently posed with hands on hips, donning an oversized sweatshirt emblazoned with the empowering message, "I'm worth it."

Additionally, Jenner exuded glamour in a black halter dress paired with statement gold earrings, a form-fitting white dress, a luxurious feathered top, and a vibrant hot pink tracksuit throughout the photoshoot.

In a press release announcing Jenner's appointment, she revealed her preferred L'Oréal Paris items, such as the Original Telescopic Mascara, Infallible Fresh Wear Foundation, and the latest addition to their lineup, the Infallible Matte Resistance liquid lipstick.

The liquid lipstick is available in 12 shades, including various nudes and a vibrant crimson red, and is priced reasonably at $14. It is enriched with hyaluronic acid and boasts a long-lasting formula that can endure up to 16 hours of wear.

Before the big reveal, L’Oréal created intrigue by teasing Jenner’s involvement in a video shared on Instagram on Saturday, July 15. In this mysterious clip, Jenner's voice could be heard in the background proclaiming, "I am worth it. And it feels so good." Two days later, in another clip, she candidly discussed how fans may have assumed it was effortless for her to assert that she is "worth it," but she revealed that it hasn't always been easy.

Fans quickly recognized Jenner's voice and enthusiastically expressed their excitement in the comments section. One fan ecstatically exclaimed, "KENDALLLLLLLL," accompanied by several heart emojis. Another fan passionately declared, "THE IT GIRL. THE NUMBER ONE MODEL. HIGHEST PAID. ICON. FASHIONISTA. MISS KENDALL JENNER."

Jenner joined the list of stars including Camila Cabello, Céline Dion, Elle Fanning, Eva Longoria and more as an ambassador.