Google Introduces Enhanced Product Structured Data Feature

Google Introduces Enhanced Product Structured Data Feature

Discover Google's latest update: support for 3D models in merchant product structured data. Are 3D product display rich results coming soon?

Google recently made an update to its documentation by introducing a new 3DModel markup Type for the Product structured data type. This new addition connects the two through the subjectOf property.

Discovering The New Structured Data Property

A structured data Type is like an entity or concept (such as EatAction or DrugCost) that we can use. Some common structured data Types that people know are CreativeWork, Product, Event, and Organization.

A property is just a characteristic of the structured data Type.

Google is rolling out a new markup called the 3DModel Type for Property Type. This new markup is connected to the Property Type through the subjectOf property.

The subjectOf property serves as a link between two Types. In this instance, the 3DModel Type is linked to the Product structured data type through the subjectOf property. By using the 3DModel structured data type, more information about the Product can be added.

Why Google is Introducing the 3DModel Type?

Google is introducing the 3DModel Type because 3DModels are becoming more common on product webpages. This change allows merchants to provide additional information about the 3DModel linked to a product on their webpage.

There is no clear indication of how the structured data for 3D models could be utilized as a rich result. However, it is possible to envision a future where merchant listings or regular search results may feature a rich result linked to 3D product representations.

Even if Google does not implement a rich result for search results pages (SERPs), it is still beneficial to incorporate the new structured data type. This is because it helps Google recognize the presence of a 3D product representation on the webpage, which can be utilized for ranking purposes.

Google has introduced a new structured data type. In the changelog, they explain the reason behind this update. Sometimes, 3D models are found on pages with multiple products, but they are not clearly associated with any of them. With this new markup, site owners can now link a 3D model to a specific product.

Example Of 3DModel Type

Google published an example of how the subjectOf property is used to connect the 3DModel type to the Product structured data type.

Example Of 3DModel Type In Use


"@context": "",

"@type": "Product",

"sku": "1234-5678",

"image": "",

"name": "Water heater",

"description": "White 3-Seat Sofa",

"gtin14": "12345678901231",

"mpn": "S1234W3",

"brand": {

"@type": "Brand",

"name": "ExampleSofaBrand"


"subjectOf": {

"@type": "3DModel",

"encoding": {

"@type": "MediaObject",

"contentUrl": ""



As can be seen above, the subjectOf property links the 3DModel Type to the overall Product structured data Type.

Read the new documentation in Google’s Search Central page for the Property structured data:

Product (Product, Review, Offer) structured data – 3D Model

Featured Image by Shutterstock/Castleski

Editor's P/S:

The introduction of the 3DModel Type for the Product structured data type is a significant step forward in the field of e-commerce. This new markup will allow merchants to provide more detailed information about their products, making it easier for customers to make informed decisions. Additionally, it is likely that Google will use this structured data to create rich results for 3D product representations in the future, further enhancing the user experience.

Overall, the addition of the 3DModel Type is a positive development that will benefit both merchants and customers. It is a testament to Google's commitment to innovation and to providing the best possible search experience for its users. commerce. By providing clear guidelines for marking up 3D models, Google empowers businesses to optimize their product pages for both ranking and user experience. This update is a testament to the evolving nature of search and the importance of staying abreast of the latest advancements to stay competitive in the digital landscape.