Exclusive: Shocking Heist Targets Balmain's Highly-Anticipated New Collection in Paris!
Balmain's highly anticipated new collection tragically falls victim to theft as a delivery truck is hijacked in Paris, leaving the French label devastated just days before their grand reveal at Paris Fashion Week
A group of individuals hijacked a delivery truck containing numerous pieces from Balmains upcoming collection, as reported by Olivier Rousteing, the artistic director of the French label. This incident occurred on Saturday, just weeks before the brand's scheduled presentation of its Spring-Summer 2024 designs at Paris Fashion Week.
Rousteing posted on Instagram that over 50 of the brand's new products were stolen, along with the truck transporting them. The incident occurred during the delivery of the garments from an undisclosed airport to the company's headquarters in central Paris.
The French designer, who has been leading Balmain since 2011, received news of the theft from the driver of the trucks, whom he confirmed as "safe."
Expressing his discontent, Rousteing emphasized that the situation was unjust. He stated that Balmain, along with its suppliers, would dedicate their time and efforts tirelessly to recreate the stolen clothing.
"We are redoing everything but this is so disrespectful," he wrote in an accompanying caption, adding: "Love you my Balmain team and we wont give up."
Fashion designer Olivier Rousteing walks the runway during the most recent edition of Paris Fashion Week, in March 2023.
Stephane Cardinale - Corbis/Getty Images
Among over 100 brands, including renowned French fashion powerhouses such as Louis Vuitton, Chanel, Saint Laurent, and Dior, Balmain is set to present its latest creations during the nine-day schedule of Paris Fashion Week. A spokesperson for the label confirmed to Reuters that Balmain's show will proceed as planned on September 27 but refrained from commenting on the robbery, citing an ongoing investigation. The company has not yet responded to CNN's request for comment.
Several prominent figures in the fashion industry, including Donatella Versace, the creative director of Versace, expressed their support in response to Rousteing's post. Donatella Versace conveyed her love and confidence, stating, "Sending you all my love. I know that you and your creativity will prevail!"
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Rousteing has not revealed any additional information about his upcoming collection. However, his recent runway shows have featured his reinterpretation of iconic elements from Balmain's rich history. In the pre-fall line for the brand in May, he drew inspiration from founder Pierre Balmain's designs from the 1960s and 70s, as well as timeless patterns found in the brand's archives.
Established in 1945, Balmain is currently under the control of Qatari investment fund Mayhoola, which also holds a 70% ownership in the Italian label Valentino.
