Exclusive: Revealing Saudi Pro League Chief Michael Emenalo's Candid Insights on Henderson, Ronaldo, Salah, and the Controversial Sportswashing Debate

Saudi Arabia emerged as the dominant force in the recent transfer window, raising two fundamental questions: how did this unfold, and what lies ahead? Amidst a global surge in transfer spending, clubs from the Saudi Pro League unexpectedly splurged £701.3m, placing them second worldwide in terms of national expenditure, trailing only the Premier League in England.

Former Chelsea chief Michael Emenalo, who spent six years at Stamford Bridge from 2011 to 2017, is spearheading the Saudi Pro League project. During his tenure, he successfully recruited top players like Mohamed Salah, Kevin De Bruyne, Eden Hazard, and N'Golo Kante for the club. As the current sporting director, Emenalo's primary responsibility is to centralize the recruitment process for the Saudi Pro League and attract globally renowned footballers to the country.

In a TV exclusive interview with We News chief reporter Kaveh Solhekol in London, Emenalo discussed:

Take a look below to see a full transcript:

Kaveh Solhekol: The transfer window for the Saudi Pro League has recently come to an end. What are your reflections on the attention you have garnered in the football world over the past couple of months?

Michael Emenalo: Our hope is that our impact has been positive. We can look back with immense satisfaction, knowing that we have elevated the league to a higher level than before. We have successfully attracted and integrated some of the finest players globally. As a result, the league now boasts an impressive roster of top-tier talent.

We possess an impressive lineup of top-tier players, along with a substantial presence of world-class talents. This augurs well for the league's future prospects. Additionally, we are relieved that the transfer window has concluded, allowing us to shift our attention elsewhere and progress forward.

Solhekol: What were the challenges encountered in recruiting these high-profile players, and was that always the objective?

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Karim Benzema was introduced as a player for Al-Ittihad, a team in the Saudi Pro League.

Emenalo stated that it was always the plan to bring in top players to the league. Despite it being perceived as a lesser-known league, he emphasized that the Saudi Pro League has a long history and dedicated fanbase. Furthermore, he noted that a significant majority, 80 per cent, of the Kingdom of Saudi Arabia's population are avid football enthusiasts.

When putting your plan in place, it is natural to question how to provide the highest quality entertainment to our audience. This entails bringing in world-class players of the utmost caliber.

Was it challenging? Not particularly, but the process involved an element of uncertainty regarding how the players would perceive the plan and its presentation. Fortunately, after examining the plan, strategy, and ambition, the players have shown a desire to contribute towards making this league one of the finest in the world. They have chosen to join us, and for that, we are extremely grateful.

Solhekol: You were in the room during the negotiations with some of the most prominent figures in the world like Neymar. How did those discussions unfold? Was it challenging to persuade them to make a move?

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Neymar holds a Al Hilal shirt after signing with the Saudi club

Without revealing specific details regarding negotiations, strategies, or confidential information, the goal is to comprehend if the endeavor is worthwhile. This is a shared desire among modern footballers and athletes alike. The essential questions to ask oneself are: What are the benefits and advantages? Will this move contribute to economic progress?

The second aspect to consider is the enjoyment factor. Will it be an enjoyable experience? Additionally, one must evaluate if they will remain motivated enough to maintain their current level of achievement, particularly if they are a top player.

The final concern is whether it will be secure and if there is potential for expansion. We consistently emphasized this to the players and they had to make their own decisions.

It didn't take much time for the majority of them to realize that this will be advantageous for them. They understood that they would have a great time as other renowned players and stars were joining, and the level of football is high. Moreover, they believed that they would be safe as they witnessed positive developments in the country and felt reassured about being a part of it.

Solhekol: From an external perspective, it may appear that these players are solely motivated by financial gain when traveling to Saudi Arabia...

Emenalo: Similar to professionals in the banking, journalism, legal, and medical fields, footballers from smaller countries who migrate to the Premier League or Serie A in the 1990s experience a sense of progress that begins with some form of economic advantage. Additionally, we can infer that high levels of financial compensation indicate a strong ambition, resulting in various positive aspects such as a high-quality league, good infrastructure, and support for their families.

These factors are interconnected; it is not merely about pursuing money and playing in subpar conditions. There exists an economic incentive, but what truly motivates most players is the opportunity to achieve something exceptional and unique. Cristiano Ronaldo, for instance, has famously said, "I paved the way for myself." This statement signifies his anticipation of greatness and his ability to accomplish something extraordinary, serving as inspiration for others.

Solhekol: Was Ronaldo the one who truly made a significant impact? Like, when he joined the Saudi Pro League, did the other players gain more confidence in following his lead?

Emenalo: Absolutely. Considering his impressive background, it was definitely advantageous that he had the courage to take this step. These players are well acquainted with each other, especially those at the highest level.

And there were big conversations of: "Wow, I can't believe you did this."

"Well, I did this and it's big and it's magnificent."

Definitely, Ronaldo deserves recognition for generating significant interest among his colleagues.

Solhekol: There are talks about players being paid £2m or £3m per week, along with record-breaking offers. Do you believe people are going too far? Do you think this is unrealistic and does not align with the contracts I have on hand?

Emenalo: Yes.

Solhekol: Or do you think the reports are accurate?

Emenalo dismisses the reports as largely inaccurate, emphasizing the disparity between what is being reported and the actual facts. While acknowledging that some players are indeed being generously compensated, he compares the current situation to past instances such as the Barcelona Dream Team and the Galacticos at Real Madrid, where the figures involved caused widespread astonishment. Emenalo also highlights that similar instances can be found in other sports, such as baseball, urging skeptics to examine the numbers and contracts in those domains. He contends that football is a business, and those who advocated for its professionalization and profitability are now complaining about the seemingly astronomical figures, which is a characteristic of any thriving business.

While the economic numbers may appear positive, there appears to be a certain level of dishonesty associated with the figures being released. Solhekol questioned whether other leagues should be concerned about the current situation, with the UEFA president and the Premier League asserting that they are not.

Emenalo: No need to worry! We are proud to be part of some of the world's greatest sporting organizations such as FIFA, UEFA, and other federations.

Our aim is to contribute to the global development of football and provide top-notch entertainment to the youth and population of Saudi Arabia. By doing so, we hope to gain worldwide attention and interest. If we achieve this, it will undoubtedly elevate the sport globally and boost the football industry worldwide.

We are solely focused on our goals and there is no need for anyone to be concerned. We eagerly anticipate partnering with other influential figures in the industry, cooperating with them, and ensuring continuous growth of the game.

Solhekol: How do you respond to those who draw parallels to the situation in China with their Super League, where large sums of money were invested and quickly withdrawn? Can we expect a different outcome this time?

Emenalo: The league isn't just going to last long, but it will establish a lasting presence and continue to thrive. If one has been following Saudi football, they would know that its population is deeply passionate about the sport. This well-thought-out plan has been in existence for quite some time, and the fact that significant efforts have been made in this window demonstrates the league's appeal to top footballers.

We're not simply bringing in players to pay them and gain temporary fame. There is a comprehensive plan to enhance infrastructure, foster the development of academies, and promote recreational football. It's part of a broader strategy. This isn't just about acquiring players; that's why I strongly believe the league will endure for a prolonged period.

Solhekol asked if the ultimate goal was to have Saudi clubs competing in the UEFA Champions League and inquired if this possibility had been discussed or was likely to occur in the future.

In response, Emenalo denied that such an ambition existed, stating that it was a very unrealistic dream that none of them had considered. He emphasized that he personally had not been involved in any conversations that hinted at such a scenario. Overall, he expressed contentment with the current situation.

We believe that football is a sport for all and that top-level football is accessible to everyone, just like the case of the World Cup in Qatar. Despite initial doubts and concerns, it turned out to be one of the most extraordinary World Cups ever.

We don't believe that we require the Champions League's endorsement to be recognized as one of the world's top leagues. Football doesn't rely on the validation of the Champions League to be regarded as captivating and marvelous. I personally played football on the concrete fields of Nigeria in my local state, and even during training sessions alone, I had an audience of 20,000 people.

Given the influence of European football and advancements in technology and football streaming, its popularity has dwindled over time. Nonetheless, despite these changes and developments, the essence of football remains intact. Regardless of whether it is played in the Kingdom of Saudi Arabia, Angola, Munich, or even here in London, football holds its enchantment. Watching the sport live is a delightful experience that every individual should be entitled to, cherishing the opportunity to witness their favorite players in action. Solhekol inquires, "Is the ultimate objective also to host the World Cup in Saudi Arabia?"

Emenalo: That strategy is beyond my authority. I haven't been involved in discussions to take it that far. Our current focus is on building one of the most entertaining and stable leagues globally, and we will progress from there.

However, it would be incredibly exciting to host the World Cup in the Kingdom of Saudi Arabia. They would undoubtedly showcase that tournament brilliantly.

Solhekol: How does your job as a director of football for a league differ from your previous roles at Chelsea and Monaco?

Emenalo: My role is part of a mechanism aimed at improving various aspects within football organizations. This includes professionalizing processes, promoting long-term sustainability, enhancing academies and youth development, and streamlining the acquisition of international players.

A crucial aspect of this mechanism involves mapping out the squads, evaluating the players we possess, and actively contributing to the robust development of other technical aspects within the clubs.

Solhekol: Have there been any players who have declined to move to the Saudi Pro League due to non-football-related reasons?

Emenalo: I have not encountered one yet.

Solhekol: So no-one has brought up the issues of human rights or LGBTQ rights? No-one has said they don't want to play in Saudi Arabia because of that?

Emenalo: No, I don't understand why it should be a worry for them. They are skilled individuals in the competitive market, specializing in certain aspects of their lives. They should solely concentrate on making a professional choice.

Solhekol: Is this a recent phenomenon among players? Being both a player and an executive yourself, have you encountered a player expressing political reservations about playing in specific locations?

Emenalo: Some players have experienced activism, like the legendary Muhammad Ali. Others express their support and activism in unique ways. Everyone has their own values, personalities, backgrounds, and influences, making the world a diverse and beautiful place.

In today's world, with easy access to technology and social media, it has become effortless to criticize and discuss people's actions and responsibilities. However, these players who have joined Saudi Arabia are exceptional professionals and artists with extraordinary talents. They have dedicated countless hours and years honing their skills to reach the pinnacle of their careers.

It is not something to feel ashamed of if individuals prefer to make decisions based on their exceptional expertise within specific areas. This does not indicate a lack of concern or a loss of values on their part. Rather, it signifies their determination to excel within the limited time they have to fulfill their responsibilities and accomplish them effectively.

Solhekol: How do you assess the circumstances surrounding Jordan Henderson and his handling of it?

Emenalo: Firstly, I am incredibly proud of Jordan. I admire his independent choice to express his support and uphold the values he believes in. There is no need for him to be criticized for it. I take great pride in his ability to make professional decisions that enable him and his family to lead the life they desire.

The Jordan Henderson I know remains unchanged. I had the opportunity to meet him and engage in a conversation, and his passion for the game and for life is still unwavering. He continues to hold strong to his beliefs. I genuinely wish him nothing but the best and have full confidence that he will contribute to the growth of the league both on and off the field, especially concerning these important issues. Without a doubt, he will be a fantastic addition to our league.

Solhekol: How would you respond to those who argue that this is more about sports washing than actual sport? Is there a element to it - because the media now seems to be highlighting Saudi Arabia in a more positive light, focusing on football rather than the negatives?

Emenalo: Historically, I fail to see the connection between sports washing and this situation. Many organizations have embraced similar progress for their own reasons. Today, the Kingdom of Saudi Arabia has chosen to provide quality entertainment for its people and become involved in a thriving industry.

I believe individuals are free to interpret and perceive it differently, but I personally have a different perspective on the matter. Based on my observations, I have not observed any clear evidence suggesting otherwise. It seems that the ultimate goal is to establish one of the top leagues globally, aiming to deliver exceptional entertainment and serve as a role model in leadership for the people of Saudi Arabia.

Solhekol: How would you assess the football standard in Saudi Arabia? In comparison to the English pyramid, what is your opinion on the caliber of Al Ittihad, the current champions?

Emenalo praises Al Ittihad, stating their quality and the impressive players they have, including Ballon D'Or winner N'Golo Kante. He remarks that the league as a whole is of high quality and not limited to just the top four clubs, which is great for its development.

The games have been exhilarating, despite the unfavorable weather. After the international break, we will be privileged to witness sensational football in the league.

Solhekol: Do we excessively prioritize Western European football over recognizing its global significance?

Emenalo acknowledges that there is nothing unethical about the competitiveness in the soccer industry. During his time at Chelsea, he personally disliked the actions of other major clubs which motivated him to constantly improve his own club. He commends the MLS for their efforts and desires for it to become a league that all players aspire to join, similar to his aspirations for the SPL. Emenalo is pleased that the Premier League and other western leagues have set an example and he congratulates them. However, he emphasizes that there is no need for concern as their intention is to enhance the already outstanding soccer industry.

Solhekol: Why did players like Kylian Mbappe and Lionel Messi not travel to Saudi Arabia?

Emenalo: Their reasons were not required or given. We cannot be certain about the internal dynamics within a football family, be it personal, club-related, or involving the players and their families. What we do know is that we present a compelling case for them to join the adventure, and they make their decision without needing to provide further explanation.

Solhekol: How do you interact with Premier League clubs?

Emenalo: Premier League clubs are highly experienced and knowledgeable. They fully comprehend the significance of this and will ultimately embrace it. It is beneficial for the industry, which has always been their main goal. I take great pride in being associated with the Premier League, as I view it as the finest sporting organization globally. However, just like any other aspect, they should remain open to and embrace competition, particularly one that fosters growth and improvement within the industry they operate in.

Solhekol: This won't be a short-lived phenomenon, and it won't be limited to just one timeframe. Can you envision it expanding?

Emenalo: When it comes to consistent growth, this is not a temporary occurrence because football is an ongoing process. As for acquisitions, I don't expect a constant flurry of activity to continue.

Due to the fact that we have 18 clubs, each with the allowance to recruit eight foreign players, many of them have already utilized their allocations and secured long-term contracts. This would bring a certain level of stability and may not result in a sudden rush or increase. Consequently, it is now the right moment for us to shift our focus towards other aspects of expanding the league such as infrastructure, development, academies, and regional school players.

Solhekol: Many Liverpool fans have expressed concern about Mohamed Salah possibly leaving, but he ended up staying. Do you believe Saudi clubs will make another attempt to recruit him?

Emenalo: It is crucial to highlight that Salah is among the elite players worldwide. I have previously mentioned, both privately and publicly, that we warmly embrace anyone interested in joining the SPL, including Salah.

However, it is essential for us to approach matters in a highly professional and respectful manner. This is the core purpose of our organization, and the SPL has been specifically designed to embody and uphold professionalism, efficiency, and competency.

If a certain outcome does not materialize, it is not a reflection of our lack of interest in the player or any issues we may have with Liverpool. Rather, it is due to certain factors that need to align properly. There is no animosity or bitterness; we simply move forward. Nevertheless, we remain open to future possibilities without closing any doors. If the opportunity arises to successfully pursue and secure Mo Salah for the SPL, we would be extremely grateful.