Highlights
Overwatch 2 continues its collaborations with brands like Gentle Monster, introducing a new D.Va skin inspired by Gentle Monster eyewear.
Content
The monetization strategy of Overwatch 2 heavily relies on in-game cosmetics, including collaborations, with the aim of both attracting new players and keeping existing fans engaged.
To enhance fan engagement, an online draw offers the opportunity for fans to win the exclusive GENTLE TOKKI package, featuring eyewear, a figurine, and a redemption code for the new skin.
Overwatch 2 fans have been treated to various collaborations with other brands ever since the sequel was released. A recent partnership between Overwatch 2 and Gentle Monster highlights Blizzard's commitment to these collaborations. This is not the first time Overwatch 2 has teamed up with other studios and brands. The game's successful crossover with One-Punch Man, for instance, resulted in the addition of new character-based skins.
Cosmetics play a crucial role in Overwatch 2 and have been at the forefront of the game's monetization strategy since it became free-to-play. Overwatch 2 has taken the concept of in-game cosmetics a step further compared to its predecessor. This is largely due to the introduction of seasonal battle passes and events. Collaborations with other brands have also proven successful for Overwatch 2, as they bring in new skins and attract new players.
Recently, Overwatch 2 announced a collaboration with eyewear retailer Gentle Monster. They are introducing a new D.Va skin to the game, accompanied by the "GENTLE TOKKI" package. This package includes a set of Gentle Monster eyewear based on D.Va's headgear, available in two colors. In addition to the eyewear, the mech-themed package contains a soft case, an attachable D.Va figurine, and a redemption code to unlock the new GENTLE TOKKI skin in-game, along with other virtual cosmetic items. For a limited time, the GENTLE TOKKI skin can also be purchased in the Overwatch 2 shop for 2600 Overwatch Coins.
However, fans hoping to get the GENTLE TOKKI package, including the eyewear, will need some luck. Gentle Monster has confirmed that the package will be distributed exclusively through an online draw, with only a select number of lucky winners receiving it. To participate, fans must share posts on Instagram featuring Overwatch 2's D.Va filter and the event hashtags. More details and rules for the competition can be found on Gentle Monster's official website. The event will run from August 16, 5 PM PT / 8 PM ET, until August 31, 7:59 AM PT / 10:59 AM ET.
The collaboration between Gentle Monster and Overwatch 2 has led to the creation of a new D.Va skin. This skin, a recolored version of one from a previous battle pass, is a first of its kind in the game. While this partnership may not introduce numerous new cosmetics, it does pique players' interest in upcoming events. Overwatch 2 is accessible on various platforms including PC, PS4, PS5, Switch, Xbox One, and Xbox Series X/S.