Exclusive: Mission Impossible 7's Epic IMAX Return Confirmed for This Year!

Summary

Mission: Impossible - Dead Reckoning Part One struggled at the box office, potentially losing up to $100 million.

IMAX CEO Rich Gelfond is open to the idea of re-releasing the film in IMAX alongside a robust marketing campaign led by Paramount. Given that the initial limited run in IMAX negatively impacted its success, a re-release in IMAX has the potential to enhance its profitability.

IMAX CEO Rich Gelfond stated that if Paramount were to launch massive marketing campaigns, he would "consider" bringing Mission: Impossible - Dead Reckoning Part One back to IMAX. This approach proved successful with the re-release of Top Gun.

“I think

The Mission Impossible IMAX Controversy Explained

, Matt, but it would require Paramount to develop a comprehensive campaign for it. We have learned that re-releases are successful when they are accompanied by effective marketing strategies, alongside the active involvement of the director and the stars. This approach has proven successful in the past, as demonstrated by our re-release of Top Gun last year. Despite initially being taken off the screen after two weeks, we managed to generate approximately $40 million in revenue. However, when we strategically re-released it after Jurassic World, the film saw another boost and generated an additional $65 million. Paramount's aggressive promotion was undoubtedly a key factor in this success. Therefore, having Paramount take charge of the marketing and promotion would be a prerequisite for considering a re-release.”

Mission: Impossible - Dead Reckoning Part One had a limited IMAX run upon initial release. However, its screening was abruptly cut short to make way for Christopher Nolan's Oppenheimer, prompting disappointment from both Tom Cruise and the audience of Mission: Impossible. Defending this decision, Gelfond expressed regret for not being able to accommodate all the films and stated that "Nolan holds a special place in IMAX's heart."

The limited IMAX release undoubtedly impacted the success of Mission Impossible's 7th installment, which was expected to perform better in theaters. With its breathtaking stunts and thrilling action sequences featuring Cruise, Mission: Impossible - Dead Reckoning Part One is a film that greatly benefits from the immersive IMAX experience. Without this option, individuals drawn to the spectacle of Mission: Impossible may have been less motivated to see it, especially when Nolan's Oppenheimer was an alternative choice.

Gelfond's recent statement offers hope that viewers will once again be captivated by Cruise and the Mission: Impossible franchise. Additionally, with the delay of major films like Dune 2, this fall presents an opportunity for Paramount to renew their marketing efforts for Mission: Impossible in order to fill theater screens. If such a strategy is implemented, it is possible that Mission: Impossible - Dead Reckoning Part One will experience the box office resurgence it desperately needs to generate profits.

Source: The Town with Matthew Belloni