Disney+ Unveils Surprising Streaming Data: What Viewers Are Really Obsessed With

Summary

Disney+ viewers are watching more Pixar films like Turning Red and Luca than popular Marvel Cinematic Universe series like Loki and Secret Invasion.

The presence of Pixar films in the top 10 on Disney+ indicates a strong viewer preference for animated content over the expansion of the MCU into television. This suggests that even highly successful Marvel shows may not be able to match the popularity and appeal of Pixar films, potentially influencing Disney's future strategy.

Disney+ unveils streaming data that exposes what viewers are watching, and the results should alarm Disney. Since its launch in November 2019, Disney+ has soared in popularity as a streaming platform, amassing over 146 million subscribers worldwide. The platform offers a wide range of content, including beloved Disney classics and original shows like Loki, WandaVision, and She-Hulk from the Marvel Cinematic Universe (MCU).

A recent report unveils astonishing data regarding the viewing preferences of Disney+ subscribers. TV Grim Reaper reveals that Disney+'s top 10 for the week ending on 9/17/23 features popular Pixar films such as Turning Red and Luca.

While Ahsoka, an original series on Disney+, topped the list with 577 million viewing minutes, the Pixar films surpassed both the MCU franchise series Loki and the Star Wars series Andor. The Mandalorian, Secret Invasion, Animals Up Close with Bertie, Hocus Pocus 2, and Good Chemistry: The Story of Elemental also made it onto the list.

Why This Data Is Bad News For Disney+

Since Disney's acquisition of Marvel in 2009, the launch of Disney+ has played a significant role in expanding the Marvel Cinematic Universe into the realm of television. Over the past four years, there has been a notable increase in the production of these series, with some, like the highly acclaimed Loki, garnering praise and a sizable audience. However, not all series, such as Ms. Marvel, have received the same level of viewer enthusiasm. It is worth mentioning that characters and storylines introduced in these TV shows have seamlessly integrated into the larger narrative of the MCU, as evidenced by the incorporation of Scarlet Witch from WandaVision in the upcoming film Doctor Strange in the Multiverse of Madness.

Contrary to Disney's expectations, this report reveals a different narrative regarding the popularity of the MCU franchise shows on Disney+. Despite Loki and Secret Invasion making it to the top 10, they were surpassed by Turning Red and Luca. Compounding the issue, both Pixar movies are not recent releases, whereas Secret Invasion was launched this year and Loki season 2 is currently being broadcasted weekly.

This data poses a challenge to Disney's strategy. Pixar's Chief Creative Officer, Pete Docter, recently expressed optimism about Pixar's future, suggesting that Disney may shift its focus towards Pixar in the upcoming years. While the Marvel Cinematic Universe may generate substantial profits through theatrical releases, these Disney+ reports indicate that even the most successful Marvel shows cannot rival the success of Pixar.

Source: TV Grim Reaper