Summary
Oppenheimer has earned $17 million from 70mm IMAX screenings on just 30 screens worldwide, showing the popularity of this format.
Director Christopher Nolan's endorsement of watching Oppenheimer in IMAX has motivated numerous individuals to opt for this viewing experience. The exclusive agreement between Oppenheimer and IMAX in North America, along with the extension of its screening, has attracted a greater audience to witness the film in IMAX and IMAX 70mm, ensuring its ongoing triumph.
Oppenheimer's global box office revenue of $663.9 million has been significantly boosted by showings in 70mm IMAX format, which have generated an impressive $17 million. Despite being shown on just 30 screens worldwide, this particular format has contributed to the film's remarkable success. Director Christopher Nolan's endorsement of the IMAX experience, specifically the 70mm format, has played a crucial role in attracting audiences and enhancing their viewing pleasure. Moreover, Collider has reported that 70mm IMAX screens accounted for 20% of Oppenheimer's theatrical earnings, indicating the immense popularity and influence of Nolan's preferred viewing format on the movie's success.
Why So Many People Are Seeing Oppenheimer In IMAX
Oppenheimer's popularity in IMAX is due to its exclusive deal with the company in North America. Since its release on July 21, Oppenheimer has been the only film being shown in IMAX theaters across the continent. Originally planned to end after three weeks, IMAX decided to extend the film's run until August 17, which undoubtedly attracted even more viewers. Additionally, IMAX has also extended Oppenheimer's run in the 70mm format until August 31. This gives those who haven't seen the film yet a chance to experience it in IMAX 70mm before the end of the month. Given that Nolan has publicly expressed his preference for this viewing method, it is expected that the film's earnings from this format, which currently stand at $17 million, will continue to increase throughout the month.
Oppenheimer will not be available in digital format in the near future, as it appears that its theatrical release is far from being completed. The film continues to generate significant revenue every weekend, suggesting that it may be several weeks before a release date for home viewing is disclosed. Currently, it seems that Oppenheimer will maintain its strong performance as it remains in IMAX 70mm.