Camila Cabello Partners with Bacardi to Introduce 'I LUV IT' Drink Inspired by Family's Rum Tradition

Camila Cabello Is the New Global Face of Rum Brand Bacardi

Camila Cabello Courtesy of Bacardi

Camila Cabello has partnered with Bacardí rum for her first ever collaboration in the spirits industry. To promote her new single "I LUV IT," the 27-year-old singer appeared in a 30-second video directed by Nicolás Mendez. The video showcased Cabello enjoying Bacardí while her new song played in the background.

I was thrilled when Bacardí asked me to represent their rum! Being Cuban American, my family has always enjoyed rum, and living in Miami, I was always surrounded by Bacardí, so it felt like a natural collaboration. I love that they bring a great Caribbean vibe with every product they release. Their dedication to heritage is something I admire, and the music from Miami and Cuba has always influenced my own music.

In addition to our partnership, I introduced my own Bacardí cocktail, the I LUV IT Punch, inspired by my latest single.

"I put my own spin on a rum punch by using some of my top ingredients like Bacardí, St-Germain elderflower liqueur, passion fruit nectar, lime juice, and coconut water," she said. "I wanted this cocktail to capture the essence of a fun Miami night out, dancing through the city with friends. I hope it takes you right there in an instant."

Before revealing her partnership with Bacardí, Cabello released her latest single, "I LUV IT," in March. She also hinted that she has more new music coming in 2024.

In a post on Instagram in March, the singer expressed her joy in seeing fans enjoy her new music. She mentioned that this is just the start of her musical journey and thanked her fans for their love and support.

Cabello later claimed that she has entered a “new era” that feels very “fresh.”

Camila Cabello Is the New Global Face of Rum Brand Bacardi

Camila Cabello, sponsored by Bacardi, shared in a press release that the ad captures the essence of nighttime in Miami, where possibilities are endless after the sun goes down. She expressed excitement about the ad being a sign of exciting things to come. Additionally, she credited her glam and styling teams for helping her embrace a new look, emphasizing how a fresh appearance can influence how one feels and can impact the energy surrounding a new project.

Cabello recently entered a "new era" by dyeing her hair blonde, a decision she described as "chaotic" and "brave." In a February interview with Puss Puss Magazine, she explained, "I felt the need to change my physical appearance. I wanted something different to help me tap into the energy I channel in my songwriting voice."

Editor's P/S:

Camila Cabello's collaboration with Bacardi marks a significant milestone in her career. As a Cuban American, rum holds a special place in her family's heritage, making this partnership a natural fit. Cabello's passion for music and her Cuban roots are evident in her new single "I LUV IT" and the accompanying Bacardi cocktail, the I LUV IT Punch. This collaboration showcases her cultural influences and her commitment to celebrating her heritage through her work.

Cabello's recent embrace of a new era, symbolized by her blonde hair, reflects her artistic evolution. She believes that a fresh appearance can influence her creative process and the energy surrounding her projects. This transformation is not merely a cosmetic change but a manifestation of her growth and exploration as an artist. Cabello's willingness to embrace change and push boundaries is a testament to her dedication to her craft and her desire to connect with her fans on a deeper level.