Burger King's New 'Lilith's Inferno Burger' Ignites Heat Seekers in South Korea

Blizzard has teamed up with Burger King in South Korea to offer Lilith and Inarius-inspired burgers to Diablo 4 players as part of a massive marketing campaign for one of the hottest game releases of 2023. The critically acclaimed Diablo 4 has become Blizzard's fastest-selling game ever, with record-breaking sales numbers that include pre-orders, Early Access, and the first day of release. Although exact sales figures have not been disclosed, gamers have already logged over 93 million hours of playtime in just six days, a remarkable feat.

Fans of Diablo 4 can now quench their thirst for more by indulging in special burgers that are inspired by Lilith and Iranius at Burger King. The promotion, which was first spotted by Reddit user Xalxary2, is currently only available in South Korea. While the two burgers may look similar in the advertisement, they have different flavors to offer. Lilith's burger is expected to be the spiciest of the two, while Inarius' burger will feature sweet sauces.

This is not the first time that Burger King has collaborated with gaming and other media companies to offer limited-time burgers. In the past, the company has offered similar promotions with games like Call of Duty in Puerto Rico. Another example was the special burger that was launched to celebrate the release of Spider-Man: Across the Spider-Verse. The burger featured red bread and was offered before the movie hit theaters.

Blizzard's long-term success with Diablo 4 hinges on keeping players engaged with the game and providing them with a plethora of content to enjoy. The upcoming month of July will be crucial for the game, as it will mark the introduction of its First Season and paid Battle Pass. The quality of this new content will determine whether players continue to invest their time and money into the game or move on to other options. Diablo 4 is currently available on PC, PS4, PS5, Xbox One, and Xbox Series X/S.