Summary
Five Nights At Freddy's will be available to stream on Peacock starting at 8 p.m ET on Thursday, October 26, a day earlier than initially expected.
The movie will be released simultaneously in theaters and on streaming platforms, adopting a day and date release strategy. Although this approach may have an adverse effect on the film's box office performance, the theatrical release is still forecasted to be highly successful.
The streaming release date for Five Nights At Freddy's has been announced, and the movie will be available to watch earlier than expected. Directed by Emma Tammi, Blumhouse's adaptation of the popular video game franchise features Josh Hutcherson as the main character, a troubled security guard who unknowingly faces the danger of the animatronic mascots at Freddy Fazbear's Pizza.
Will Five Nights At Freddy's Release Strategy Affect Its Box Office?
Now, in a delightful turn of events, Universal has officially announced that the highly anticipated Five Nights At Freddy's movie will be making its streaming debut a day earlier than initially planned. Get ready to immerse yourself in the thrilling world of animatronics as the movie will be available for streaming on Peacock from 8 p.m ET on Thursday, October 26, perfectly coinciding with select preview screenings.Will Five Nights At Freddy's Release Strategy Affect Its Box Office?
In the midst of the pandemic, a strategy emerged where movies were released simultaneously in theaters and on streaming platforms. This approach, known as a day and date release, became the standard practice. Godzilla vs. Kong and Dune in 2021 are notable examples of films that followed this strategy, ultimately achieving success at the box office. Despite significant progress in the theatrical landscape since these releases, it is likely that Five Nights At Freddy's is missing out on potential box office earnings by choosing to adopt a day and date release strategy.
Five Nights At Freddy's streaming release is expected to have an impact on its box office, although it's difficult to determine to what extent. However, the film is already demonstrating strong success in theaters. According to Deadline, it is projected to earn approximately $40 million during its opening weekend, making it the second-best opening of the fall season, following Taylor Swift: The Eras Tour.
A comparable example would be Halloween Ends, which also had a simultaneous release in theaters and on Peacock last year. Initially projected for a $50 million opening, it ultimately made around $40 million. However, Peacock considered the film a success in terms of viewership on the streaming platform. While it's expected that Five Nights At Freddy's box office numbers may be affected by the day and date release strategy, it's important to recognize that attracting subscribers to Peacock is also a form of success, even though quantifying it is challenging due to limited data transparency from streaming services.
Source: Universal