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What is SERVQUAL? How to control & increase service quality?
What is service quality? What is the SERVQUAL model? How to apply SERVQUAL model to service quality assessment? How to improve service quality in business?
What is Word Of Mouth? The power of WOM in advertising
What is Word of Mouth? Its role and influence on the marketing activities of the business. Methods to help businesses promote word of mouth advertising activities.
What are Customer Insights? How to gain customer insights?
Customer Insight (Insight khách hàng) là gì? Vai trò và ý nghĩa của Customer Insight trong Marketing. Các phương pháp giúp doanh nghiệp nâng cao khả năng Insight khách hàng.
What is Email Marketing? Steps in a Email Marketing campaign
What is email marketing? Is Email Marketing really effective at this point? Steps to deploy Email Marketing campaign in the most effective way
What is CMO (Chief Marketing Officer)? CMO Job Description
What is CMO (Chief Marketing Officer)? Job Description of the CMO position. Analyze the role of the CMO in a business. Qualities required of a good CMO.
What are customers? Major types of customers in Marketing
What are customers? Major types of customers in Marketing. The role of customers for businesses in general and marketing activities in particular.
What is Startup? Things needed to be consider before startup
What is Startup? Difference between Startup vs SME. Things needed to be consider before startup. Steps to a successful Startup.
What is Customer Satisfaction? Role of CSAT in Marketing
What does customer satisfaction (often abbreviated as CSAT) in the documents mean? Conceptual analysis and Role of Customer satisfaction in Marketing.
What is Brand Equity? Elements that make up Brand Equity
What is Brand Equity? Elements that make up Brand Equity. Characteristics, role & meaning of Brand Equity for marketing activities of enterprises.
What are consumers? What is consumer behavior?
What are consumers? What is consumer behavior? How to distinguish between consumers and customers?
