Teens maintain loyalty to their favorite brands for cosmetics, apparel, footwear, and restaurants, with Elf, Nike, and Chick-fil-A reigning supreme Though rankings have experienced slight fluctuations...
Celsius CEO discusses maintaining a disruptive brand image and Gen Z focus, with new endeavors including a national MLS sponsorship and partnerships with Dunkin' and Jersey Mike's Subs
Hi-Chew entices Gen Z to embrace a vibrant universe in their latest ad, Choose Different Choose Fun Created alongside Gigasavvy, this captivating campaign urges young consumers to explore a world burs...
Generation Z, also known as Gen Z, are now entering high school and college classes across America with a view to change the world. This blog post will explore who they are, where they come from, what...