Barbie's Box Office Reign Comes to an Epic End: Find Out What Dethroned the Iconic Doll!

Summary

Barbie's streak in the box office top 10 has come to an end this past weekend due to a number of new releases, with director Greta Gerwig's film falling to the number 12 spot.

Barbie's impressive box office success exceeded $1.428 billion globally, even though it dropped out of the top 10 rankings. This achievement can be attributed to various factors such as the widespread recognition of the Mattel brand, the Barbenheimer phenomenon, glowing reviews, and favorable word-of-mouth.

Barbie, the film directed by Greta Gerwig that was based on the popular Mattel toy, has dropped out of the box office top 10 list. Starring Margot Robbie as the main character, the movie follows Barbie as she ventures into the real world after leaving Barbieland. Upon its release in mid-July, the film received positive reviews from critics and became a huge success, earning over $1.428 billion worldwide. However, recent data from The Numbers (via Slash Film) reveals that Barbie has now fallen to the 12th spot, earning around $782,000 domestically. The film faced tough competition from new releases including The Exorcist: Believer, PAW Patrol: The Mighty Movie, Saw X, The Creator, The Blind, and A Haunting in Venice, among others, which ultimately led to its decline in rankings.

Barbie's Theatrical Success Explained

Barbie's success exceeded expectations due to the phenomenon known as Barbenheimner. The contrast between Barbie and Christopher Nolan's Oppenheimer, both releasing on the same day, led to a flood of memes online. Initially, discussions revolved around which movie would triumph at the box office, but it later turned into a celebration of both films. Ticket sales for double features of Barbie and Oppenheimer skyrocketed, and early critic reviews were highly favorable. This excitement translated into strong opening weekends for both movies, which continued in the following weeks.

The Barbenheimer phenomenon's enduring enthusiasm, coupled with strong word-of-mouth, resulted in the remarkable success of both Barbie and Oppenheimer. Despite the trend of shorter theatrical runs, these two films provide evidence that audiences are still willing to flock to theaters for the right cinematic experiences. Although Barbie's reign at the box office may be tapering off, its continued dominance in VOD charts reaffirms its enduring allure.