Ava Dash Spreads Holiday Cheer with BCBGMAXAZRIA's Festive Campaign
Ava Dash, daughter of music mogul Damon Dash and designer Rachel Roy, exudes holiday magic as she dazzles in the festive BCBGMAXAZRIA campaign for 2023
Courtesy of Monica Baddar
Ava Dash — the daughter of music mogul Damon Dash and fashion designer Rachel Roy — is making a name for herself thanks to BCBGMAXAZRIA.
The 23-year-old has been chosen to represent the luxury brand's holiday 2023 campaign, and it is evident that she is someone to keep an eye on. In the recently released ad, Ava gracefully models a variety of festive outfits, such as a blue metallic one-shoulder dress, a romantic red satin slip gown, and a comfortable yet alluring textured two-piece set.
According to a statement from the fashion company to We, this collection effortlessly combines modern elegance with timeless allure. It offers a wide range of styles that inspire stylish dressing for the upcoming festive season, while maintaining an air of sophistication and approachability.
Ava, on the other hand, shared her thoughts on the shoot, holiday fashion, and her growing career. She mentioned that her preferred holiday outfit is the winter white Soft as a Cloud two-piece set. According to her, it is incredibly cozy and snug, with a color that complements her complexion and gives her a radiant glow. She added that it's great for relaxing during the holidays, but also versatile enough to be dressed up with heeled boots.
Courtesy of Monica Baddar
Ava reveals that for both Christmas Day and New Year’s Eve, the key is to discover an ensemble that seamlessly combines glamour, sexiness, and comfort.
Ava flawlessly showcased the elements of the BCBGMAXAZRIA ad, effortlessly balancing a sense of sensuality with refined and flattering designs.
"When it came to preparing for this project," Ava shared with Us, "I believe in taking care of my body to help me achieve the right mindset. By doing so, I can radiate confidence outwardly and within. I enjoy incorporating a 12-3-30 treadmill workout into my routine to both work up a sweat and clear my mind."
Ava prepares herself by indulging in a "cold plunge at Alo Wellness Center." In addition, she takes debloat pills and treats her skin to an Ayurvedic facial using Ancient India skincare products.
Courtesy of Monica Baddar
Ava relies on guidance from her renowned parents, particularly when it comes to her journey in the fashion industry. Her mother imparted the wisdom to "Learn how to forgive others, not because they deserve forgiveness but because you deserve peace," while her father encouraged her to pursue a career in a field that she would be passionate about, so that she would always find inspiration and never feel like work.
Damon, age 52, gained fame as the cofounder of the hip-hop label Roc-A-Fella with Jay-Z. Currently, the label is under the ownership of Def Jam Music Group. On the other hand, Roy, age 49, established her own ready-to-wear brand, named after herself, in 2004.
Apart from Ava, their daughter, Damon and Roy, who were married in 2005 and divorced in 2009, also have a fifteen-year-old daughter named Tallulah.
