Apple TV+ Raises Prices

The Big Picture

Apple TV+ is increasing its monthly and annual subscription prices by $3 and $30 respectively.

Netflix, Hulu, and Disney Plus have also increased their prices this year. Additionally, Apple TV+ has received praise from critics and received numerous Emmy nominations for its well-received series and films, featuring popular titles such as Ted Lasso and CODA.

On the eve of Apple's highly anticipated streaming debut of their most expensive film to date, Killers of the Flower Moon, the company is significantly raising the prices for Apple TV+. The monthly subscription will now be $10 per month, a $3 increase from the previous price of $7. Similarly, the annual subscription will cost $100, up from $70, marking a price hike of over 40% in both cases. These price increases come shortly after Apple reported a profit of $19.8 billion.

Following suit with other streaming services, Apple is now joining the likes of Netflix, Hulu, Disney Plus, Paramount Plus, Discovery Plus, and Max in raising prices this year. Additionally, Apple is increasing the costs of its other services, namely Apple Arcade, Apple News Plus, and Apple One.

“With its impressive array of award-winning and critically acclaimed series, feature films, documentaries, and family entertainment, Apple TV+ has achieved groundbreaking success in the streaming service industry since its launch four years ago," stated an Apple spokesperson in a prepared announcement.

What Can I Watch on Apple TV+?

Apple TV+ has established itself as a leading streaming platform for both TV shows and movies. It offers a wide range of highly acclaimed and popular content, including hit series like Ted Lasso, The Morning Show, For All Mankind, Silo, Slow Horses, Hijack, and many others. In fact, the platform achieved a remarkable feat earlier this year by receiving a record-breaking 54 Emmy Award nominations.

Ted Lasso continued its winning streak with 21 nominations, making it the most nominated comedy for three consecutive years. The Emmy Award-winning actors Jason Sudeikis, Brett Goldstein, and Hannah Waddingham were recognized for their outstanding performances in season three. The show also received acting nominations for Phil Dunster, Juno Temple, as well as guest stars Sam Richardson, Sarah Niles, Harriet Walter, and Becky Ann Baker.

In the world of feature films, Apple TV+ received nominations for Causeway and The Boy, the Mole, the Fox and the Horse at this year's Academy Awards. Notably, in 2022, the company made history with CODA, becoming the first streamer-produced movie to win Best Picture. CODA also received two additional Oscars for Best Supporting Actor, awarded to Troy Kotsur, and Best Adapted Screenplay, written by Siân Heder.

You can read our guides to the best movies to watch, as well as the best television series to binge on Apple TV+ now.