Analyzing AMC's Latest Advertisement Featuring Nicole Kidman
Exploring the differences between the new and old AMC ads starring Nicole Kidman and why the original movie monologue remains unmatched.
Nicole Kidman's new AMC ad campaign will continue to deliver a positive message about the importance of film, but it might lose the charm of her original monologue. Kidman, known for her work in film, TV, and stage, gained a new boost for her AMC ad after the COVID-19 pandemic. The ad, featuring previews of classic movies from the last decade, serves as a pleasant buffer for viewers before their showtime.
Despite being parodied multiple times, the Nicole Kidman AMC ad showcases its influence and offers a unique form of entertainment. Despite the parodies, the ad remains popular among audiences and reminds people of the unique experience that going to the movies provides. While the old ad touched on this point, the newer version seems to miss out on this important aspect of its advertising.
Youtube video: AMC Theatres. We Make Movies Better.
AMC's New Nicole Kidman Ad Removed Her Iconic "Heartbreak Feels Good In A Place Like This" Line
The line's memorable quality and the memes surrounding it speak volumes to its impact.
The AMC logo reflected in a puddle in Nicole Kidman's AMC ad. - The line's memorable quality and the memes surrounding it speak volumes to its impact. - AMC's New Nicole Kidman Ad Removed Her Iconic "Heartbreak Feels Good In A Place Like This" Line
Kidman's old AMC ad is most memorable for her iconic line, "heartbreak feels good in a place like this," which perfectly encapsulates the appeal of going to the theater and its importance in society. The newer ad, although shorter for a quicker movie experience, debuted on March 1 without this significant line that initially drew attention to the ad.
Not only is the line itself impactful, but Kidman's delivery of it also adds to its brilliance by capturing the emotions evoked by a great film. While the original ad resonated with post-COVID-19 theater audiences, it also became a source of parody, turning it into a popular meme. Despite the success of the original ad and resulting memes, the omission of the key line is not the only difference in the new ad.
How AMC's New Nicole Kidman Ads Are Different From The Original
Kidman's monologue and the movies previewed are all modified.
Nicole Kidman looks for a seat in the AMC ad. - Kidman's monologue and the movies previewed are all modified. - How AMC's New Nicole Kidman Ads Are Different From The Original
The latest AMC ad features Baz Luhrman's Elvis and James Cameron's Avatar: The Way of Water on the big screen. The decision to switch to these movies makes sense as the previous ad included scenes from Jurassic World, Wonder Woman, La La Land, and Creed, all released in the 2010s. While those movies are great, Elvis and Avatar: The Way of Water are more modern choices that fit well with Kidman's monologue. However, the change in Kidman's monologue is a bit questionable.
AMC's Nicole Kidman Ads Are Still The Best Compared To Other Movie Theater Chains
In the original ad, Nicole Kidman's monologue beautifully captures the profound impact that theaters have on people. Her creative and endearing delivery adds a special touch to the message. Although the iconic line from the old ad is now replaced in the newer ads, Kidman's whispered "that's magic" accompanied by uplifting music still resonates with the audience. While it may not have the same impact as the original ad, AMC's ads featuring Nicole Kidman still stand out as superior to those of other movie theater chains.
Other theater chains' ads aren't as creative or memorable.
Nicole Kidman smiles at the screen in the AMC ad. - Other theater chains' ads aren't as creative or memorable. - AMC's Nicole Kidman Ads Are Still The Best Compared To Other Movie Theater Chains
The Regal movie ad is not very satisfying because of how it is put together. The actors in the ad do not do a good job of imitating famous actors, actresses, and movie characters. The fast editing makes it hard to understand where and when the scenes are taking place. It jumps from one bad imitation to another without giving viewers enough time to understand. The background music also feels wrong, adding to the strange feeling of the ad.
Youtube video: Regal Commercial 2023
Despite featuring veteran actor Danny Trejo, the Regal ad falls short in comparison to both of AMC's ads. Nicole Kidman, an Oscar winner, brings a high level of quality to AMC's ad, showing their commitment to excellence even in a short advertisement. Kidman's presence exudes a calm and likable quality that resonates with viewers. Despite the removal of a strong aspect in the new AMC ad, Kidman's performance and dialogue still outshine all other movie advertisements.
Editor's P/S:
The removal of Nicole Kidman's iconic line, "heartbreak feels good in a place like this," from AMC's new ad campaign is a disappointing change that diminishes the ad's emotional impact. While the newer ad is shorter and more focused on movie previews, it loses the personal connection and sense of nostalgia that made the original so memorable. The line perfectly captured the unique experience of going to the movies and the way it can provide solace and catharsis. Its omission is a missed opportunity to reinforce the importance of cinema and its ability to touch our lives.
Despite this change, AMC's ads featuring Kidman still stand out as superior to those of other movie theater chains. Her presence and delivery bring a level of quality and emotional resonance that is unmatched. While the Regal ad attempts to imitate famous actors and movies, it falls flat due to poor execution and uninspired editing. In contrast, AMC's ads are creative, memorable, and effective in conveying the magic and allure of the movie-going experience.
