4 Reasons Why Borderlands 4 Needs to Shake Up Its Pre-Release Strategy
Gearbox's pre-release strategy for Borderlands 3 was a smashing success, and their VIP Program provided the perfect format to build hype and anticipation It would be wise for the studio to revive this strategy for the next entry in the series, Borderlands 4
Borderlands 3 boasted an abundance of new content to showcase ahead of its highly anticipated release. With the introduction of Takedowns, along with expanded gameplay formats like Circles of Slaughter, Gearbox provided a plethora of exciting features to entice players. Beyond the confines of Pandora, the game also offered a universe ripe for exploration. The Calypso Twins emerged as new villains, while a seven-year time jump allowed for significant character growth. Sanctuary underwent a massive transformation, transitioning from a floating city to a spaceship. To help detail all of this, Gearbox developed the Borderlands VIP program.
The VIP program incentivized players to stay informed about the upcoming content, which die-hard fans were already eager to do. The rewards offered were exceptional, motivating players to continue checking for more trailers to watch and codes to input. The system proved to be engaging and provided an excellent way for players to prepare for the game's launch. As marketing for Borderlands 4 revs up, a new and improved VIP program should undoubtedly accompany it.
