Summary
George Clooney's attempt to end the SAG-AFTRA strike failed because his $150 million proposal was symbolic, expensive, and irrelevant to the actual issues.
Clooney's proposal proved ineffective in bridging the gap between SAG-AFTRA and the AMPTP during the breakdown of negotiations. This is primarily due to its failure in tackling the fundamental issues underlying the ongoing strike.
A new report reveals why the $150 million proposal put forth by notable actors George Clooney, Ben Affleck, and others to put an end to the SAG-AFTRA strike was unsuccessful. While the writers' union reached an agreement with the AMPTP, the actors' union continues to fight for fair pay. Unfortunately, negotiations reached an impasse, leaving both sides far from reaching a resolution. In an attempt to resolve the strike, Clooney, Affleck, and their fellow A-listers proposed a solution to the SAG-AFTRA, but it was ultimately rejected.
In the latest edition of his "What I'm Hearing" newsletter for Puck, Matthew Belloni delved into the reasons behind the failure of Clooney and his colleagues' initiative to end the SAG-AFTRA strike. He asserts that their plan is illogical and describes the $150 million proposal as a mere symbolic gesture, an excessively expensive offering to the working class, and completely unrelated to the core issues at hand in the negotiations. Belloni concludes his analysis by emphasizing that the problem with the Clooney strategy is its failure to address the actual concerns, which include transparency, aligned financial incentives, and protection against artificial intelligence.
Much more to come...
Source: Puck