Web-Slinger Cereal Swings onto Shelves: Spider-Man 2 Fans, Get Your Spoons Ready!

Highlights

Marvel's Spider-Man 2 is partnering with General Mills to release a limited-edition Wheaties cereal featuring Peter Parker and Miles Morales on the cover.

Fans have raised concerns about the cereal's exclusive availability online, but in general, the response to the announcement has been favorable.

Insomniac Games and Sony are putting in maximum effort to market Spider-Man 2, releasing daily videos and teasers showcasing the game's suits, as excitement for the release steadily grows.

Marvel’s Spider-Man 2 is teaming up with Insomniac Games, Sony, and General Mills for its own cereal collaboration. This exciting news comes just days before the game's launch, following the announcement that the game has received high ratings from Insomniac Games.

This collaboration is the third partnership between Insomniac Games, Sony, and Marvel to promote Marvel's Spider-Man 2. Earlier this month, the Marvel Twitter account revealed a collection of sneakers inspired by the Peter Parker Advanced Suit, along with other apparel like football cleats, compression tights, and sweatshirts. Additionally, at New York City Comic Con last week, it was announced that Marvel is collaborating with Warby Parker to release a limited line of eyeglasses and sunglasses frames inspired by characters in the game such as Peter Parker, Miles Morales, Mary Jane Watson, and Venom.

Just days before the highly anticipated release of Marvel's Spider-Man 2, Insomniac Games took to Twitter to announce a collaboration with General Mills. Together, they will be producing a limited-edition run of Wheaties cereal. The boxes will showcase the game's beloved characters, Peter Parker and Miles Morales, in their iconic game suits. This makes them the first video game characters to be featured on the cover of Wheaties cereal. On October 19th, a day prior to the game's release, fans will have the exclusive opportunity to purchase the cereal on the Wheaties website.

While some fans expressed concern on Twitter about the cereal only being available through one online storefront, given the actions of scalpers who resell limited products at exorbitant prices, similar to what occurred with Van Gogh Pokemon cards, the majority of fan reactions to the announcement were overwhelmingly positive. Many fans expressed their excitement to try the cereal for the first time. One observant fan even mentioned that Peter Parker would be thrilled by the announcement, referencing a comic panel in which Aunt May made his favorite breakfast, wheat cakes.

Spider-Man's popularity has soared in recent years, particularly due to Tom Holland's portrayal of the character and the highly acclaimed Spider-Verse films. Insomniac Games and Sony are fully committed to promoting Spider-Man 2, showcasing daily promo videos featuring voice actors and enticing fans with exclusive glimpses of the numerous suits available in the game. With rave reviews declaring it one of the greatest Spider-Man games ever, fans are eagerly counting down the days until Friday, when Marvel's Spider-Man 2 will be released for PS5 on October 20th.