New real estate estimates have revealed the true cost of the Malibu DreamHouse from the Barbie movie, and it turns out Barbie would be very wealthy. The highly anticipated film, which is the first live-action adaptation of the Barbie toy line, has generated significant buzz due to its innovative marketing strategies and star-studded cast, featuring Robbie, Gosling, Ferrell, Lipa, and McKinnon. However, the film studio's latest promotion, turning the DreamHouse into a real-life Malibu Airbnb, has shed light on Barbie's immense riches.
Realtors at RubyHome, as reported by JournoResearch, conducted an analysis of the DreamHouse listing to estimate its real-world value. They found that the 3,500-square-foot pink home, complete with a private pool and in a highly desirable location, has a value of nearly $10 million. Renting the DreamHouse would cost tenants approximately $70,375 per month. Alternatively, purchasing the home with a 20% down payment would require an annual income of $2 million to afford the mortgage. Below is a breakdown of the data for further examination.
Barbie's Unique Marketing Campaign Explained
The Barbie DreamHouse Airbnb emerges as the most recent innovative marketing maneuver for the film, offering a chance for four lucky guests to secure a complimentary one-night sojourn at this extravagant estate. In a clever twist, the Airbnb listing has been skillfully authored and posted by none other than "Ken," amplifying the amusement of this venture.
Barbie's marketing team has employed various tactics, including the introduction of an A.I. Barbie selfie generator, which gained popularity as social media users nationwide started sharing their personalized Barbie dolls. Additionally, the team has been gradually unveiling the intricate storyline of the movie, sparking theories about multiple Barbies and Kens, which were later confirmed. In the latest Barbie movie trailer, it is revealed that Barbie and Ken will venture into the real world, leaving the rest of the plot unknown. To generate further interest and engagement, a popup Malibu DreamHouse has been created, encouraging audiences to delve deeper into the film's universe prior to its release.
Source: RubyHome, Airbnb
