Highlights
A new Mario-inspired Switch console has doubled sales, proving to be incredibly popular among Nintendo's passionate fan base.
The Switch continues to be popular, thanks to exclusive titles and a loyal fan base, despite the competition from newer consoles. Nintendo's game plan is expected to be further boosted by the upcoming release of Super Mario Bros. Wonder, leading to increased sales of the Mario Red Edition.
The Mario-inspired Switch console has generated incredible sales, surpassing the previous week's numbers. While there have been other special edition Switch consoles in the past, this particular version has gained immense popularity due to its homage to Nintendo's beloved character.
Since its introduction in 2017, the Switch has emerged as one of Nintendo's most successful consoles, maintaining its popularity with a range of exclusive titles. Despite the releases of the PS5 and Xbox Series X/S, the Switch continues to thrive, largely due to its dedicated fan base. The recent release of The Legend of Zelda: Tears of the Kingdom in May has further solidified its enduring appeal even after six years.
One of the Switch's latest versions is the Mario Red Edition, which has already achieved remarkable success in Japan. Since its release, the Mario Red Edition has boosted Switch sales in Japan, with a staggering 110,241 units sold, effectively doubling the sales from the previous week. Despite rumors and leaks suggesting a potential Switch 2, it is truly impressive to witness how special editions of a console that is six years old continue to generate significant surges in sales.
The significant increase in sales is a testimony to the dedication of numerous Nintendo fans. Moreover, the imminent release of Super Mario Bros. Wonder is likely to further boost sales for the Mario Red Edition of the Switch. It seems plausible that Nintendo had planned all along to launch a special edition directly inspired by Mario, a few weeks prior to the release of Super Mario Bros. Wonder. This strategy caters to the passionate fans and collectors who would prefer to play the latest Super Mario Bros. game on a console specifically named the Mario Red Edition.
Despite the recent leaks about the Switch 2, the original Switch remains a popular choice among gamers. It continues to thrive with the anticipation of major games like Tears of the Kingdom and a new Super Mario Bros. installment. While it may not rival the visual performance and overall power of the newer PS5 and Xbox Series X/S consoles, the Switch's fan base ensures its ongoing success through their unwavering enthusiasm.
Source: BNN Bloomberg