Editors Note: Look of the Week is a recurring series that delves into the most buzzed-about outfit from the past seven days, showcasing both the positive and negative aspects.
Unconventional accessories have always had a place in the fashion realm. Recently, Simone Rocha made headlines at London Fashion Week by presenting beaded face masks, and Puppets & Puppets turned heads in New York with a banana-shaped handbag secured by leather straps. However, this week, Anwar Hadid, who happens to be the brother of supermodels Bella and Gigi, debuted a truly unique ensemble that pushes the boundaries of this eccentric industry.
The beige-toned outfit was pulled together by Hadid's glittering skincare patches.
24-year-old Hadid was seen in Philadelphia on Thursday night, sporting cream cargo pants and a camel-colored suede jacket casually draped over one shoulder. However, what caught the attention of beauty enthusiasts were the golden under eye patches adorning his face. These iridescent crescents, typically associated with skincare routines before makeup application, were being worn as a fashion statement by the model and producer.
The male beauty industry is projected to worth an impressive $115 billion by 2028, a significant increase from the $80 billion it reached in 2022. Over the past three years, several influential figures such as Harry Styles, Pharrell, Idris Elba, Travis Barker, Brad Pitt, and Jared Leto have ventured into the realm of skincare, developing their own lines specifically tailored to men. In the past, it was generally considered unacceptable for men to delve into self-care beyond basic essentials like 3-in-1 shower gel or heavily scented deodorant. However, as a new wave of younger celebrities gains prominence, traditional notions of masculinity are evolving, embracing self-care practices.
While male beauty is booming, the shimmering skincare moment was still unexpected.
Gilbert Carrasquillo/GC Images/Getty Images
Could Hadids' hydrating golden under eye patches become a popular trend? Fashion has a history of blurring the lines between private and public spheres. Anna Sui's groundbreaking 1994 collection transformed lingerie into party attire, while Miu Miu's Fall-Winter 2023 knickers have been spotted on the Vogue World red carpet in London multiple times. Wearing your most intimate pieces in everyday life has become undeniably chic.
This week's standout look: Hailey Bieber stuns in a glamorous red dress, while her husband Justin opts for a more casual look in sweats.
For those who are uncertain about whether Hadid's patches indicate forgetfulness or serve as a genuine fashion statement, it is important to note that this wasn't just a spontaneous late-night visit to a convenience store that could have disrupted his meticulous 10-step routine. Instead, he was deliberately challenging societal norms as he made his way to an alternative rock concert, specifically the performance by Jesse Jo Stark. And what could be more rebellious and rock and roll than that?