Highlights
An event called "Blood Harvest" is currently taking place in Diablo 4, providing players with the opportunity to donate blood at a blood bank. By participating, players can unlock in-game rewards and also stand a chance to win a gaming PC that contains human blood infusion.
Aligned with Diablo 4's Season of Blood theme, this promotional approach centers around vampire hunter quests and introduces new vampiric abilities.
Despite Steam users voicing some critical feedback, Diablo 4's marketing initiatives and events are designed to captivate both devoted enthusiasts and casual players, offering a chance to immerse in the game and win exclusive rewards.
A lucky player will win a gaming PC infused with human blood through a sweepstakes sponsored by Diablo 4. The action RPG game has a history of unique promotional tactics, such as offering gamers the opportunity to have their eulogies read by Megan Fox. Blizzard consistently demonstrates their ability to create timely and relevant marketing strategies for their properties.
Given the current Season of Blood in Diablo 4, it is not surprising that Blizzard is developing another marketing scheme to promote it. This new season introduces fresh content and addresses previous player concerns. In line with the season's theme of blood, the focus is on vampire hunter questlines and new vampiric powers. Notably, an on-brand promotion is tied to this season.
Diablo 4 is offering players the opportunity to participate in a giveaway for a chance to win a high-end gaming PC infused with actual human blood. The event, named "Blood Harvest," will continue until November 20 and is available exclusively to gamers based in the United States. Participants can donate blood at any blood bank and provide proof of donation to contribute to an online blood fountain. Every 222 quartz of confirmed blood donations, the fountain will dispense in-game rewards. As players progress towards the target blood donation goal, they can earn weapon cosmetics called "Bloodpetal," as well as the Vermillion Eye Piebald and the Loch Raeth Maor Barbarian set. Once the goal is reached, a sweepstakes will be unlocked, allowing all players to enter and have a chance at winning the gaming PC, even if they didn't donate blood. Although the exact amount of blood infused into the PC was not disclosed, the unique concept is likely to capture the attention of many fans.
This is not the first time that Diablo-themed prizes have been given away. Xbox recently offered players the opportunity to win a Diablo 4-inspired Xbox Series X. While not as extravagant as a blood-infused PC, the prize was still highly sought after and effectively served as a marketing strategy, despite the fact that the Series X was nonfunctional. Winning collector's items like these would undoubtedly bring immense satisfaction and recognition to avid fans.
Despite its record-breaking sales figures, Diablo 4 has faced criticism from Steam users amidst ongoing promotions. Balancing fan expectations and delivering high-quality service poses a challenge for Blizzard. However, it is hoped that non-Diablo players will not be deterred by negative feedback and will give the game a chance. Additionally, the team's contests and events aim to attract casual players and provide an enjoyable gaming experience. Diablo 4 is currently available for PC, PS4, PS5, Xbox One, and Xbox Series X/S.