Unstoppable Barbie Dominates Box Office for 10 Consecutive Weeks, Despite VOD Release
Barbie continues to dominate the box office, maintaining its top position for an impressive 10 consecutive weeks, even after becoming available on Video on Demand (VOD) since September 12
Summary
Barbie, starring Margot Robbie and Ryan Gosling, has become the highest-grossing movie of the year, earning over $1.4 billion worldwide.
Barbie has defied expectations by maintaining its position in the top 5 at the domestic box office for 10 consecutive weeks, even in the face of tough competition from high-profile releases such as Teenage Mutant Ninja Turtles. Its latest 3-day earnings of $2.86 million further solidify its impressive box office performance.
According to Deadline, the Barbie movie has achieved a significant milestone at the domestic box office. Despite being available for home viewing since September 12, it is still holding strong in the Top 5 after 10 consecutive weeks. Currently sitting at No. 5, it has earned $2.86 million over the course of three days. This success is even more impressive considering the release of numerous wide-release films during this period, such as My Big Fat Greek Wedding 3, Blue Beetle, and Teenage Mutant Ninja Turtles: Mutant Mayhem, all of which have failed to surpass Barbie's performance.
When Will Barbie's Top 5 Streak End?
Barbie currently holds the fifth position, lagging behind four more recent movies: Equalizer 3, A Haunting in Venice, The Nun II, and the newly released film The Expendables 4, which is competing for the top spot against The Nun. The Expendables 4 had the lowest opening weekend earnings of the entire franchise, with only $8 million. Therefore, if the movie's second-weekend drop is equally drastic, it is quite likely that it may fall below the fifth position.
While there is a possibility that Barbie could maintain its position at No. 5 next week, it seems unlikely. The upcoming release of Gareth Edwards' sci-fi epic The Creator and the horror sequel Saw X will most likely dominate the chart and put an end to Barbie's success streak. Despite having a popular cast and an IMAX release, Barbie will likely fall to either No. 7 or No. 8 right after reaching this milestone.
If, by some miracle, the movie manages to stay on the chart for another week, it will face intense competition from a series of new titles. The following weekend will see the release of The Exorcist: Believer, followed by the highly anticipated Taylor Swift: The Eras Tour concert documentary. Unfortunately, this leaves very little room for the highest-grossing movie of the year, despite Barbie's numerous box office records.
Source: Deadline
