More than 20,000 tickets have already been sold for the screenings of Barbie and Oppenheimer on July 21. The stark contrast between these two highly anticipated movies has sparked intense online discussions, memes, and fan art. People have been debating which movie to watch first and speculating on the box office success of Greta Gerwig's Barbie and Christopher Nolan's Oppenheimer, particularly during the opening weekend.
AMC Theatres revealed that over 20,000 AMC Stubs members have purchased tickets for a double feature of Barbie and Oppenheimer. Instead of choosing one film over the other, many moviegoers are opting to watch both movies on the same day. This positive response bodes well for both movies and the movie theaters, especially considering that there are still ten days before the films hit theaters. Elizabeth Frank, executive vice president of worldwide programming and chief content officer at AMC Theatres, provided further insights into the ticket sales.
Why Barbie And Oppenheimer Are Generating So Much Excitement
The fact that more than 20,000 moviegoers have already made plans and bought tickets to watch Barbie and Oppenheimer on the same day is a tremendous indication that the increasing online buzz surrounding both of these remarkable films is translating into actual ticket sales. What's even more exciting is that with only 10 days left until the movies premiere, this may just be the beginning. We have witnessed a significant 33% increase in the number of individuals who have opted to create their own double feature by purchasing tickets to see both movies on the same day, from Friday till today. This surge in momentum has us absolutely thrilled.Movie theaters have been facing significant challenges during the COVID-19 pandemic, with many films failing to attract audiences. What makes Barbie and Oppenheimer different is that they are ambitious, high-budget blockbusters that don't belong to existing franchises. In recent years, most successful movies at the box office have been sequels or part of popular franchises. It's refreshing to have original, star-studded films that can be enjoyed without prior knowledge of other properties.
Barbie and Oppenheimer have benefitted from the online discourse, which has created a sense of anticipation and excitement around their releases. The conversations often revolve around the movies being released on the same day, leading to a greater motivation to watch them on opening day or opening weekend. This sets Barbie and Oppenheimer apart from their competitors, as it creates a sense of urgency to see these films in theaters rather than waiting for them to be available on streaming platforms.
The marketing and discussions surrounding Barbie and Oppenheimer demonstrate that Gerwig and Nolan have clear artistic visions for their respective films. Barbie is portrayed as vibrant and playful, while Oppenheimer is described as a horror movie. However, both movies delve into complex societal issues and explore the human condition. The strong early ticket sales for Barbie and Oppenheimer indicate that there is a demand for blockbusters that take risks and convey meaningful messages through their unique styles.
Source: Variety