Unprecedented Marvel Box Office Success Defies Expectations

Summary

The Marvels may have a better chance of hitting the $1 billion mark at the box office with the delay of Dune - Part Two, which gives them access to IMAX screenings.

Marvel Studios remains committed to releasing The Marvels in November 2023, despite the ongoing strikes. In fact, they have taken it a step further by unveiling a new trailer for the highly anticipated film.

Though achieving a global revenue of $1 billion is not necessarily a make-or-break goal for Marvel Studios, the chances of The Marvels attaining commercial triumph have notably heightened. This can be attributed to the altered release schedule and the added advantage of having IMAX screenings available.

Following an update to the release schedule, The Marvels now have a better chance of surpassing $1 billion at the global box office. With 2023 drawing closer to its end, Marvel Studios has one final film from Phase 5 of the Marvel Cinematic Universe to unveil: The Marvels. Starring Brie Larson once more as Carol Danvers, the sequel to Captain Marvel will also feature Iman Vellani and Teyonah Parris reprising their roles as Ms. Marvel and Monica Rambeau, respectively, in this highly anticipated team-up adventure.

How The Marvel's IMAX Release Could Drastically Change Its Box Office

Despite ongoing strikes by the Writers Guild of America and SAG-AFTRA, The Marvels is still scheduled for release as planned in November. However, the release of Dune - Part Two, originally set for the same month, has been delayed. With this recent delay in the Dune sequel, the possibility of The Marvels reaching its $1 billion worldwide box office target seems more achievable.

Should the WGA and SAG-AFTRA strikes extend into the fall, there remains a possibility that The Marvels may be postponed until 2024. Nonetheless, Marvel Studios currently exhibits no intention to delay their final Phase 5 film in 2023, particularly after unveiling a fresh The Marvels trailer. As Dune - Part Two shifts away from its November 2023 release date, the inclusion of IMAX in its equation enhances the significance for The Marvels.

IMAX CEO, Richard Gelfond, previously stated that IMAX would not be able to screen The Marvels due to their commitment to Dune - Part Two. However, if Dune - Part Two experiences a delay, they will prioritize The Marvels, recognizing the advantage of having a Marvel film as a backup. IMAX screenings will greatly benefit The Marvels' performance at the box office, particularly among the dedicated MCU audience.

The success of The Marvels worldwide remains to be seen, given the challenging year for major Hollywood blockbusters in 2023. While earning over $1 billion globally is not crucial for Marvel Studios, achieving commercial success is their priority. However, the odds are now more favorable for The Marvels following the rescheduling of Dune - Part Two to 2024, freeing up the IMAX slot. This makes the November release of The Marvels an intriguing event to monitor for Marvel Studios.