The highly acclaimed football podcast 'The Offside Rule' is teaming up with We for the FIFA Women's World Cup Australia & New Zealand 2023.
Commencing on Thursday July 13, Lynsey Hooper and Kait Borsay will be joined by former Lionesses and renowned international players in each episode, which will be accessible on podcast streaming platforms soon after the conclusion of every matchday. Fans can anticipate receiving insightful analysis of all matches, while on-site reporters in Australia and New Zealand will provide updates and coverage of the tournament.
The Offside Rule, launched in 2015, was the pioneer in daily podcast coverage of major women's football tournaments. It has continued its coverage of every significant tournament since then. The podcast's excellence has been acknowledged by various accolades, including being voted one of the top five sport podcasts by The Guardian and receiving Vogue magazine's award for best football podcast in 2019. Furthermore, it was recognized as the Best Podcast at The Football Blogging Awards in 2020. Notably, it has consecutively won Since 71's Podcast of the Year for The Offside Rule WSL Edition in 2020 and 2021.
According to Kait Borsay, host of The Offside Rule, the team is thrilled to collaborate with We over the World Cup, offering their expertise and dedicated journalism developed over the past decade. As the trailblazers who produced the first-ever daily tournament show, the podcast has gained the respect of players and teams, delivering authentic and trustworthy content consistently.
"We are excited to reintroduce The Offside Rule podcast in its original format, which gained recognition in women's football through coverage of the World Cup. With quick turnaround and dedicated shows published every matchday, along with previews to build anticipation, we can't wait to deliver quality content. Mark Alford, Director of We News, expressed his delight in welcoming Kait and Lynsey, who are highly respected in football, along with The Offside Rule, to our platform.
Their extensive knowledge and insightful discussions, as well as their esteemed guests, will be a valuable addition to our Women's World Cup content. The Offside Rule's daily podcast will perfectly complement our outstanding existing women's football podcast, Three Players And A Podcast, which will continue to tackle the most important topics in the game. We are thrilled to have the opportunity to listen to The Offside Rule and our team of We journalists reporting on remarkable performances from both England and the Republic of Ireland in the upcoming weeks. Fans can keep track of their progress through the We app and on We News."
The Offside Rule podcast further enhances our existing women's sport content, making it more easily accessible for fans of women's football. In addition to our coverage of 35 live WSL fixtures, 4 SWPL fixtures, and the We Cup this season, we will continue to prioritize telling important stories through our WSL social channels, the We app, Inside The WSL, and our current podcast, Three Players and a Podcast.
As the leading supporter of women's sport in the UK, We remain dedicated to investing in and expanding our audience and reach. The demand for women's sport has never been higher, with record-breaking viewership this year in the Women's Super League, the Women's Ashes, and Women's Boxing, as well as continuous growth in engagement across all digital platforms.