Unleash Your Summer with JUV Activewear – A Celebration of Self-Love!

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With summer in full swing, now is the perfect time to embrace the sun and enhance your look and confidence. JUV Activewear, the must-have brand of the season, offers a trendy and comfortable collection of athleisure in vibrant and striking colors. Whether you're jetting off to Europe and need a cute set for the airport or planning a beach hike and want the most stylish outfit, JUV has you covered.

Yuval Barak, the founder of JUV, created the brand with a focus on the empowered customer who values sustainability, community, and connection. With a strong bond with her mother as inspiration, JUV's innovative approach to clothing encourages self-love throughout all seasons, particularly during summer! Let's delve into Yuval's design process, the brand's narrative, and her favorite JUV items.

JUV embraces self-love and empowerment through the clothes you wear. Many of us have been influenced by our mothers and the valuable lessons they have taught us. What are some of the teachings from your own mother that have been incorporated into the JUV brand?

My mother imparted numerous life lessons to me. She instilled the importance of pursuing my desires, preferences, and ambitions in life. Despite going through a divorce when I was only five, she embarked on multiple entrepreneurial ventures single-handedly. Her unwavering belief in herself and determination to succeed served as inspiration for both me and the JUV brand. I am truly grateful for the teachings my mother bestowed upon me.

Why is JUV the ideal gift for moms throughout the year?

JUV is the ultimate present for mothers on Mother's Day or any other occasion. I view my mom as a superhero, and I believe every girl feels the same about their mother. JUV embodies empowerment and confidence, allowing women to embrace their bodies while wearing their clothing. This is why JUV is the perfect gift. Every girl desires to empower their mom, help her feel youthful once more, and ensure she feels comfortable in her own skin.

What are some of your favorite and highly recommended pieces for JUV customers to gift their moms?

Honestly, I believe that every piece we offer would be a perfect fit for your moms. However, personally, I recently purchased the Chalm collection for my mom and she adores it. The fit is just right, neither too tight nor too loose, and it's incredibly comfortable. She has worn it multiple times since I gifted it to her, and now I plan to surprise her with a few more colors from this collection.

In the athleticwear and athleisure industry, inclusivity is still not as prevalent as it should be. However, JUV is actively making significant progress in promoting and celebrating diverse body types. Rather than merely talking about inclusivity, we are committed to taking tangible actions. How do you plan to further lead the way in this industry in terms of embracing and embracing diversity in body shapes?

At JUV, it is no secret that we cater to all body shapes and sizes. We embrace every woman just the way she is. Our slogan, "fitting the way you are," perfectly reflects our approach. We do not aim to change anyone or impose a standard body type. Instead, we believe that every body is already perfect as it is. Currently, we are also working on expanding our range of sizes to ensure that all our customers feel comfortable and confident in our clothing, regardless of their body shape. Our utmost priority is to make our customers feel perfect by embracing their individuality and wearing our clothes exactly as they are.

What do you hope to evoke in JUV customers when they wear your clothes?

My aim is for every JUV customer to experience self-love while dressed in our garments. They should feel empowered, comfortable, and confident. I want every woman who wears JUV to look at herself in the mirror and adore what she sees. Regardless of challenging days when body image and confidence may be compromised, I want wearing JUV to instantly make them feel like their utmost and loved selves. This is my objective.

What or who has been the greatest inspiration for you in building a wellness and self-love-focused brand? The catalyst for my journey came from personal struggles with body image and self-confidence. I used to feel inadequate and uncomfortable in my own skin, hesitant to embrace bikinis or activewear. However, this was the driving force behind creating my brand. I wanted to ensure that no woman would have to experience those same insecurities. Society constantly pressures us to strive for perfection in appearance and size, but this is far from the truth. Every woman is already perfect just as she is, and no changes are necessary. This belief in self-love and wellness is what has inspired me the most.

Why is JUV's commitment to sustainability and the environment one of the most important pillars of your brand? JUV's dedication to sustainability and the environment stems from witnessing the abundance of litter and plastic polluting our beaches and streets. For countless years, ensuring the safety of animals and the preservation of our planet has been of utmost significance to me. If there is an opportunity to make even a small change in the world, why not seize it?

What can we expect from JUV in 2023? We're eagerly anticipating the release of our stunning new collection, which I believe our customers will absolutely love. I'm incredibly excited to unveil it and share it with everyone. Additionally, one of our goals for 2023 is to increase global awareness of JUV, our mission, and our distinct identity. Perhaps, we might even consider launching a men's collection. The future looks promising for JUV!