Unleash Your Imagination with Barbie's Epic Arrival in Roblox

Highlights

A new Barbie-themed game called Barbie DreamHouse Tycoon is coming to Roblox, allowing players to customize characters, build dream houses, and play career-themed mini-games.

Roblox, famous for its user-generated content, occasionally creates new games internally. In partnership with Mattel, this collaboration promotes Warner Bros.' Barbie movie.

This game enables players to create luxurious four-story dream houses with extravagant features reminiscent of celebrity lifestyles. Additionally, players have the opportunity to visit each other's personalized homes online. The release date for this game is set for October 6.

Roblox, the longstanding online game, is introducing an official Barbie-themed game, adding to the growing number of collaborations between the gaming industry and Mattel's beloved franchise. Unlike Minecraft, which confines players to a predefined world, Roblox empowers players to unleash their creativity by enabling them to design and share their own games. With its widespread availability on various platforms and immense popularity, Roblox has cemented its position as a highly acclaimed video game, although it has faced criticism for its inadequate measures to protect underage players.

Despite primarily being known for its user-generated content, the Roblox developers occasionally create their own games internally. This latest release appears to be a promotional effort for Warner Bros.' highly acclaimed Barbie movie, which was a major hit during the previous summer. In a recent press release, the team announced a collaboration with Mattel to bring players the all-new title: Barbie DreamHouse Tycoon. This game provides a chance for players to immerse themselves in Barbie's world, where they can customize their own characters, construct their dream houses, explore a fictionalized version of Malibu, and engage in a variety of career-themed mini-games.

The dream houses in this Roblox tycoon game are inspired by other games in the genre. Players can build up to four floors with up to thirty-two rooms, resembling a celebrity's mansion. Some examples of room options include yoga and recording studios, a vlogging room, two walk-in closets, and even rooftop amenities like a tennis court and a helipad. Players can also customize their Barbies with nine skin colors, various body types, and a wide range of clothing and makeup options. Like in typical Roblox fashion, players can visit each other's custom houses online. The release date for Barbie DreamHouse Tycoon is scheduled for October 6. It's always exciting to see official content being incorporated into fan creations, and Roblox is no exception. It will be interesting to see the game's popularity and whether there are plans to improve security on Roblox's servers, especially considering how popular the Barbie brand is among younger children.

Roblox is available to play on Android, iOS, PC, and Xbox One, with PS4 and PS5 versions coming in October 2023.

Source: Business Wire