Uncover the Ultimate Prime Day Toy Extravaganza with 100+ Unmissable Deals on Day 2
Discover the ultimate guide to Prime Day toy deals! Explore an array of exciting categories, including vehicles, board games, outdoor toys, arts and crafts, pretend play, educational toys, building toys, dolls, action figures, and playsets Shop smarter and faster with our meticulously researched recommendations
Prime Day Offers for toys are currently available, and they are selling rapidly. Certain top toys of 2023 are already fluctuating between being in stock and out of stock, so if you find something you like, you need to act quickly. Our compilation of the finest toys for children consists of newly released toys in 2023, popular toys from YouTube trends, Amazon bestsellers, and, naturally, a few exceptional toys that we truly adore.
The following offers were last updated on July 12, 2023, at 1:00 p.m. PT.
Featured Deals
If you're trying to find the best toys for your kids during Prime Day, these are our go-to picks. 
Lego Star Wars X Wing 20% off
The fun and creativity of legos combine with the thrilling world of Star Wars in this exciting set, which showcases Luke Skywalker and his iconic starship. On day two of Prime Day, you can get this amazing set at a discounted price of 20% off.
Sold by Amazon
Many children have a strong fascination with vehicles, ranging from trains and planes to trucks and wagons. On Prime Day, a wide variety of vehicle-themed toys will be available, including basic trucks and train sets for young children and speedy remote control cars for older kids. Don't miss out on this amazing opportunity! 51% OFF - check it out by clicking here: 
Mattel Thomas and Friends Launch and Loop Toy Train Set
Orrente Remote Control Car 55% OFF + $2 OFF COUPON
CatToysOfficial CAT Little Machines 40% OFF
LEGO Technic Monster Jam Megalodon Set 14% OFF
Green Toys Wagon 62% OFF
TOMY John Deere Monster Treads Lightning Wheels Tractor 30% OFF
DINOBROS Dinosaur Car Toy 50% OFF
Paw Patrol Rocky’s Recycle Truck 33% OFF
Board games and puzzles
Discover fantastic discounts on board games and puzzles for your child's quiet solo play or lively family game nights during Prime Day.
Monopoly Board Game Save 9%!
Connect 4 54% OFF
SEQUENCE 53% OFF
Melissa & Doug Self-Correcting Alphabet Wooden Puzzles 41% OFF
Melissa & Doug Classic Wooden Peg Puzzles 44% OFF
Exploding Kittens 34% OFF
Throw Throw Burrito 34% OFF
Trekking The National Parks 20% OFF
Hasbro Gaming Sorry! 32% OFF
Outdoor toys
Outdoor toys are essential for children's playtime, fostering their overall well-being. Moreover, these toys contribute to maintaining a tidy living space by keeping any potential mess outside, making it a win-win situation for everyone. Take advantage of our incredible offer with
and Zerhunt Bubble Machine for an amazing discount of 49% OFF.Kakamelon Blue Bubble Gun 19% OFF
Step2 Cascading Cove Sand & Water Table SOLD OUT
BANZAI: Bump N' Bounce Body Bumpers 30% OFF
Tiny Land Kids Fort Building Kit 20% OFF
RaboSky Bean Bag Toss Game 37% OFF
NATIONAL GEOGRAPHIC Air Rocket Toy 15%
Skillmatics Found It! Outdoor Scavenger Hunt Card Game 20% OFF
NERF Vortex Ultra Grip Football 35% OFF
Arts and crafts
Discover a wide range of arts and crafts toys that will inspire and nurture your child's creativity. From beloved classics like Play-Doh, perfect for little ones, to sophisticated craft sets and supplies designed for budding young artists, there's a perfect choice for every child.
Don't miss out on this amazing offer and enjoy a fantastic 40% discountKinetic Sand Mermaid Crystal Playset
Melissa & Doug On the Go Water Wow! 35% OFF
Skillmatics Art & Craft Activity Foil Fun Animals 36% OFF
Crayola Scribble Scrubbie Pets Tub Set 28% OFF
Play-Doh Peppa Pig Stylin’ Set SOLD OUT
Play-Doh Kitchen Creations Ultimate Ice Cream Truck 25% OFF
Crayola Sprinkle Art Shaker 39% OFF
Dan&Darci Kids Glow-in-the-Dark Rock Painting Kit 25% OFF
Coodoo Water Marbling Paint Kit for Kids 64% OFF + 5% OFF COUPON
Prismacolor Premier Colored Pencils 21% OFF
Pretend play
Boost Your Child's Development with Pretend PlayKids' imagination is a powerful tool for their growth and development, and pretend play is a crucial aspect of nurturing their creativity. However, there's no harm in enhancing their make-believe adventures with some remarkable toys. This Prime Day, seize the opportunity to discover incredible deals that will surely brighten your little ones' day.
Click N’ Play Toy Puppy Set 55% OFF
Melissa & Doug Wooden Make-a-Cake Mixer Set 30% OFF
LeapFrog Clean Sweep Learning Caddy 41% OFF
Melissa & Doug Examine and Treat Pet Vet Play Set 32% OFF
Disney Princess Style Collection Laptop 50% OFF
Bluey Magnetic Playset 23% OFF
Disney Junior Minnie Mouse 18-Piece Backpack Picnic Set 65% OFF
Melissa & Doug Sunny Patch Seaside Sidekicks Sand Baking Play Set 48% OFF
Melissa & Doug Top & Bake Wooden Pizza Counter 58% OFF
Melissa & Doug Blues Clues & You! Time for Glasses Play Set 54% OFF
Melissa & Doug 11-Piece Coffee Set Enjoy a whopping 43% discount!
Educational toys and books
While it's perfectly alright for children to indulge in toys purely for enjoyment, it's equally beneficial to introduce them to toys that have an educational aspect. In addition to exceptional discounts on educational toys, our impressive assortment also includes fantastic deals on captivating children's books. 
VTech KidiBeats Drum Set 42% OFF
Fisher-Price Laugh and Learn Magic Color Mixing Bowl 50% OFF
Melissa & Doug Blue’s Clues & You! Wooden Magnetic Picture Game 52% OFF
Melissa & Doug Blue’s Clues & You! Children’s Book 20% OFF
Fisher-Price Laugh & Learn Piggy Bank 28% OFF
Sassy Stacks of Circles Stacking Ring 31% OFF
VTech Drop and Go Dump Truck 58% OFF
Fisher-Price Laugh & Learn Controller 30% OFF
VTech Turn and Learn Driver 43% OFF
Melissa & Doug Children’s Book Poke-A-Dot Who’s in the Ocean 56% OFF
VTech Let’s Go Rescue Pup 29% OFF
Snap Circuits Jr. SC-100 Electronics Exploration Kit 36% OFF
Sillbird Robot STEM Project Save 20% + Get an Extra 5% OFF with Our Exclusive Coupon!
Building toys
Building toys are not only fantastic for developing fine motor skills in young children and teaching kids of all ages how to follow instructions but are also incredibly enjoyable. While kids have the option to construct exactly what is depicted on the box by following the instructions, they can also unleash their creativity and build their own unique inventions. 
PicassoTiles Marble Run 100-Piece Building Set 50% OFF
LEGO City Rocket Launch Center 16% OFF
Thames & Kosmos Jurassic World Dominion Flying Pterosaur 54% OFF
Mega Bloks Fisher-Price Toddler Block Toys 20% OFF
K’NEX 35 Model Building Set SOLD OUT
QLT Flower House Building Set 35% OFF
LEGO DUPLO Classic Creative Building Time SOLD OUT
Snap Circuits BRIC: Structures SOLD OUT
Dolls, action figures and playsets
Get ready to score some amazing deals this Prime Day on a wide range of toys that will ignite your child's imagination. Whether they are obsessed with Barbie or can't get enough of superhero action figures, there is something for every little adventurer. Explore our collection of toys that let kids bring their favorite characters from movies and TV shows to life and enjoy up to a whopping 63% OFF
/Jurassic World Toys Dominion Sound Slashin Therizinosaurus.CoComelon Career Friends 50% OFF
Mattel Jurassic World Lost World Jurassic Park Concavenator 44% OFF
Polly Pocket Compact Playset Soccer Squad 44% OFF
Magic Mixies Mixlings Tap & Reveal Cauldron 2 Pack 36% OFF
Imaginext DC Super Friends Batman Toy Gotham City Jail 30% OFF
Gabby’s Dollhouse Baby Box Cat Craft-A-Riffic Room 69% OFF
My Little Pony Mini World Magic Compact Creation Critter Corner Toy 44% OFF
Disney Doorables Pixar Fest Collection 47% OFF
Bluey School Friends School Mates 4-Pack 33% OFF
Mattel Lightyear Toys Jr. Zap Patrol Izzy Hawthorne 59% OFF
Barbie Soccer Fashion Doll 44% OFF + $1.24 OFF COUPON
Barbie Marine Biologist Doll 44% OFF
Barbie Careers Pediatrician 30% OFF
Disney Princess Moana 34% OFF
Disney Mickey Collectible Friends Set 40% OFF
Visit our Prime Day sale hub for more deals.
Kevin Luna and Margot Malverty write for BestReviews. BestReviews has helped millions of consumers simplify their purchasing decisions, saving them time and money.
