Top Celebrities' Tequila Brands: Unveiling Dwayne Johnson, Nick Jonas, and More Exclusive Labels

Get ready to raise a glass in honor of tequila! July 24 marks National Tequila Day, a recognized holiday dedicated to this beloved spirit. Interestingly, numerous celebrities have also ventured into the tequila business, investing their money in this lucrative industry. One such example is Dwayne "The Rock" Johnson, who introduced Termana Tequila in 2020. Remarkably, within a span of just three years, he managed to sell an impressive quantity of over 2 million 9L cases of this smooth and flavorful libation.

In his August 2022 cover story, Johnson expressed his passion for tequila and his desire to create a brand centered around responsible sourcing. He believes that tequila has the power to bring people together and foster social connections. The production of authentic tequila is exclusive to Blue Weber agave in Jalisco, Mexico, where other notable celebrities such as Nick Jonas, Rita Ora, and Kendall Jenner also distill their brands.

Scroll down to see all the stars with their own tequila brands:

Credit: Courtesy of Dwayne Johnson/Instagram; Courtesy of Nick Jonas/Instagram

Tequila Brands Owned by Celebrities: See Labels From Dwayne Johnson, Nick Jonas and More

It's time to rejoice in the glory of tequila! National Tequila Day, a legitimate holiday, falls on July 24th, and numerous celebrities have made significant investments in this popular liquor.

In 2020, Dwayne "The Rock" Johnson introduced his own brand of tequila called Termana Tequila. In just three years, he managed to sell an astounding 2 million 9L cases of this intoxicating drink.

"I have a deep passion for tequila and a burning desire to establish a brand that prioritizes responsible sourcing," expressed Johnson exclusively to We magazine in his cover story for August 2022. "The beauty of tequila lies in its ability to create connections and foster camaraderie. It has brought me closer to my colleagues, and being able to provide this socially engaging product to the world brings me great joy."

Jalisco, Mexico is the sole birthplace of true tequila, made exclusively from Blue Weber agave. Other notable celebrities, such as Nick Jonas with Villa One, Rita Ora with Próspero, and Kendall Jenner with 818, also produce their tequilas in the same city.

Scroll down to see all the stars with their own tequila brands:

Credit: Courtesy of Flecha Azul

Flecha Azul

In January 2022, the actor stated that he was approached by golfer Abraham Ancer and entrepreneur Aron Marquez to be a principal investor in this tequila, launched in 2020. He expressed his excitement to partner with them and help build Flecha Azul into a global brand, stating that he is always seeking great business opportunities to invest his time and energy.

Credit: Courtesy of Kendall Jenner/Instagram (2)

818

In 2021, Kendall Jenner introduced 818 Tequila, which is named after her California phone area code. The brand offers three distinct varieties: blanco, reposado, and añejo. Instagram became the platform through which the former Keeping Up With the Kardashians star disclosed her dedication to creating the most exquisite tequila experience. "After devoting nearly four years to perfecting the flavor, through numerous blind taste tests and visits to our distillery, as well as participating anonymously in international tasting competitions where we emerged victorious... I believe we have finally achieved our goal!"

Jenner later launched 818 Reserve, recognizable for its white eight-shaped bottle. 

Credit: Courtesy of Cincoro; Inset: Shutterstock

Cincoro Tequila

This high-quality tequila, named after the combination of the Spanish words for five and gold, was established by the renowned NBA player and team owner Michael Jordan. In September 2019, Jordan collaborated with four other NBA team owners — Jeanie Buss, Wes Edens, Celtics co-owner Wyc Grousbeck, and his then-fiancée Emilia Fazzalari — to launch the brand after bonding over tequila during a dinner in New York City. Cincoro, known as a "super-premium" label, offers a range of four tequilas including blanco, reposado, añejo, and extra añejo. The prices of these bottles start at $72 and can go as high as $1,500.

Credit: Courtesy of JAJA

JAJA Tequila

This brand, established in 2018 by brothers Maurice Tebele and social media influencer Elliot Tebele, along with their childhood friend Martin Hoffstein, aims to craft a delightful, contemporary, and genuine luxury tequila. Joining forces with the DJ duo The Chainsmokers, Alex Pall and Drew Taggart, the JAJA team now comprises co-owners of the company. JAJA offers a portfolio of meticulously crafted tequilas: blanco, reposado, and añejo, all produced using unhurried, artisanal methods at a heritage distillery. Moreover, the distillery is helmed by a team of expert distillers with over 50 years of industry experience.

Credit: Onda; Inset: Shutterstock

Onda

Though not a traditional tequila, this pre-made beverage, co-founded by Shay Mitchell, a former cast member of Pretty Little Liars, is a premium canned sparkling tequila made with blanco tequila sourced from Jalisco, Mexico. The drink, which was introduced in July 2020, features real fruit juice and is available in two flavors: grapefruit and lime. With an alcohol by volume (ABV) of 5 percent, 100 calories, and no sugars or carbs, this beverage offers a refreshing option. "Tequila soda is undoubtedly my favorite drink, and I am thrilled to have the opportunity to establish a beverage brand that prioritizes quality and shared experiences," stated the actress in a press release.

Credit: Courtesy of Dwayne Johnson/Instagram

Teremana Tequila

This tequila brand, founded by Johnson in March 2020, is renowned as an ultra-premium, highlands tequila meticulously crafted in a quaint Jalisco, Mexico town. Teremana is frequently highlighted by the host of The Titan Games on his various social media platforms, with a series of captivating cocktail-making tutorials featured on his Instagram account. The spirit has even found its way into the star's indulgent cheat meals, such as tequila-infused coconut chips and maple syrup infused with the exquisite tequila.

Credit: Courtesy of Nick Jonas/Instagram

Villa One Tequila

Nick Jonas and fashion designer John Varvatos joined forces to introduce this tequila in August 2019, motivated by their shared experience in Mexico. This exclusive spirit, named #VillaOne, sets itself apart by utilizing only the finest blue weber agave sourced from both the elevated highland and the fertile lowland regions of Jalisco. This distinctive combination grants it a truly remarkable character and an incredibly smooth finish. In an Instagram post unveiling this exciting venture, Jonas expressed his gratification for the tireless efforts invested in creating this outstanding product and extended his hopes for its widespread adoration.

Credit: Courtesy of Aaron Paul/Instagram

Dos Hombres Mezcal

Breaking Bad actors Paul and Cranston introduced this mezcal, a type of agave-based liquor similar to tequila, in July 2019. Despite some fans being disappointed that the beverage was not related to Breaking Bad as teased on social media before its release, customers appear to enjoy the drink. To celebrate the brand's first anniversary in July 2020, Paul expressed his gratitude on Instagram, stating, "Thank you. All of you. For making the @doshombres dream a reality ... It has been an incredible year, and we are just getting started. Stay safe, stay healthy, and salud!"

Credit: Courtesy of Rita Ora/Instagram

Próspero

Singer Rita Ora, a shareholder and creative director, collaborates with Stella Anguiano at the Don Roberto Distillery in Jalisco, Mexico to produce this brand. Founded in April 2019, Próspero is a unique brand "made by women, for women," according to the website. Ora expressed her enthusiasm for the project, stating, "This has been one of my favorite projects to work on."

Credit: Jim Smeal/Shutterstock

Santo Mezquila

Singers Adam Levine and Sammy Hagar introduced Santo Mezquila in 2017, a unique fusion of mezcal and tequila. During a joint trip to Mexico, they combined these spirits, resulting in a groundbreaking beverage. Hagar explained to USA Today in February 2017 that this blend elevates tequila to a whole new level, offering a completely fresh taste. He proudly stated, "We have revolutionized the industry with our inventive product."

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Thunderstruck Tequila

AC/DC established this brand in 2016, soon after introducing their very own beer and wine. Collaborating with Fabrica de Tequilas Finos, the band crafted three unique tequilas — silver, reposado, and añejo.

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DeLeón Tequila

Diddy, along with beverage giant Diageo, acquired this brand in November 2014. This acquisition followed Diddy's successful collaboration with Diageo on his Ciroc vodka label. Interestingly, Diddy had criticized Patrón, one of DeLeón's main competitors, prior to this acquisition. In an interview with Forbes, he expressed his desire to create a smooth tequila experience that wouldn't elicit unpleasant facial expressions from consumers.

Credit: YouTube

Sauza 901

Justin Timberlake initially introduced this tequila in 2009, but it wasn't until 2014 when he partnered with Sauza Liquors that he truly reached new heights. Now rebranded as Sauza 901, this meticulously triple-distilled spirit consistently garners rave reviews from satisfied customers, who often laud its smooth and exquisite characteristics. In a statement found on the brand's website, the multi-talented artist behind "Say Something" revealed, "I have dedicated countless years to crafting a top-tier brand that embodies my profound passion for tequila."

Credit: Seth Browarnik/startraksphoto.com

Casamigos Tequila

Perhaps the most iconic tequila brand associated with celebrities, this particular label was established in 2013 by none other than George Clooney and his close friend, Rande Gerber. Originally, the intention behind creating this brand was to develop a spirit that both Clooney and Gerber could savor alongside their loved ones. Interestingly, while the duo never had any plans of making the company publicly traded, it was eventually acquired by Diageo in June 2017 for a staggering sum of $1 billion, with additional incentives tied to Casamigos' performance. Despite the change in ownership, the popularity of this tequila remains undiminished, and it continues to attract devoted fans within the celebrity realm, including notable personalities like Molly Sims and Lisa Rinna.

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Wild Shot Mezcal

Country singer Toby Keith ventured into the world of mezcal production in 2011. Expressing his deep fascination with Mexico and the unique drink mezcal, Keith described it as an integral part of his life. "Recognizing a gap in the market for making this beverage accessible to the everyday consumer, I felt compelled to establish Toby Keith Mezcal as a business," revealed the renowned artist.

Credit: Juan Lobo

Juan Lobo

Country music artist Jon Wolfe decided to create his own tequila brand, Juan Lobo, after traveling across the United States for many years in search of the perfect tequila. The name, Juan Lobo, originated from his fans in South Texas who affectionately referred to him by that nickname, which is a translation of his name in Spanish. Initially, Jon believed it would make a great name for a brand, but not necessarily a tequila brand. However, the combination of his passion for tequila and the significance of the nickname led to the creation of Juan Lobo Tequila. Crafted from 100 percent pure blue agave, this spirit is meticulously distilled in copper pots to ensure an exceptional taste.